TikTok Shop - Assortment Strategy Manager

TikTok; Seattle (WA); On-site; USD 151,000 - 258,000; Full time

Job summary

TikTok is seeking a senior ecommerce strategy leader to shape product assortment and supply across TikTok Shop in the US. You will analyze consumer demand trends, identify growth categories and brands, and collaborate with merchant and industry teams to guide supply development.

The role requires 5+ years in ecommerce or marketplace strategy, a bachelor's degree in business or related fields, and strong analytical skills to translate data into opportunities.

Qualifications

• Bachelor’s degree in Business, Economics, Marketing, Data Science, or a related field.
• 5+ years of experience in e-commerce, marketplace strategy, category management, consulting, retail strategy, or related industries.
• Strong analytical capabilities and experience using data to identify business opportunities.
• Familiarity with consumer trends and retail or e-commerce market dynamics.
• Experience working in marketplace platforms, retail strategy, consulting, or category management.
• Strong business judgment and structured problem-solving capabilities.
• Experience working with data to support business analysis and strategic planning.
• Self-driven with strong ownership and the ability to adapt in a fast-moving environment.

Responsibilities

• Analyze consumer demand trends and identify key product categories, brands, and price segments with strong growth potential on TikTok Shop.
• Develop product assortment strategies that strengthen platform supply and align with market demand.
• Partner with merchant strategy teams to guide supply development in priority product categories.
• Support major campaigns and marketing initiatives by identifying high-potential products and category opportunities.
• Conduct data-driven analysis to identify supply gaps and propose targeted initiatives to strengthen product availability and competitiveness.
• Monitor product performance and market trends, and refine assortment strategies to support sustainable growth.

Skills

5+ years ecommerce experience

Education

Bachelor’s degree in Business or related field

Job description

Responsibilities

About the Team

The global eCommerce US operation team aims to deliver high quality products together with a unique customer experience via TikTok. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join us to build an e-commerce ecosystem that is innovative, secure and intuitive for our users together.

Responsibilities

• Analyze consumer demand trends and identify key product categories, brands, and price segments with strong growth potential on TikTok Shop.
• Develop product assortment strategies that strengthen platform supply and ensure products align with market demand.
• Partner with merchant strategy teams and industry teams to guide supply development in priority product categories.
• Supported major campaigns and marketing initiatives by identifying high-potential products and category opportunities.
• Conduct data-driven analysis to identify supply gaps and propose targeted initiatives to strengthen product availability and competitiveness.
• Monitor product performance and market trends, and continuously refine assortment strategies to support sustainable growth.

Qualifications

Minimum Qualifications

• Bachelor’s degree in Business, Economics, Marketing, Data Science, or a related field.
• 5+ years of experience in e-commerce, marketplace strategy, category management, consulting, retail strategy, or related industries.
• Strong analytical capabilities and experience using data to identify business opportunities.
• Familiarity with consumer trends and retail or e-commerce market dynamics.

Preferred Qualifications

• Experience working in marketplace platforms, retail strategy, consulting, or category management.
• Strong business judgment and structured problem-solving capabilities.
• Experience working with data to support business analysis and strategic planning.
• Self-driven with strong ownership and the ability to adapt in a fast-moving environment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

• 【For Pay Transparency】Compensation Description (Annually)
• The base salary range for this position in the selected city is $151050 - $258400 annually.
• Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
• For Los Angeles County (unincorporated) Candidates:
• Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

• 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
• 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
• 3. Exercising sound judgment.