TikTok Shop Social Commerce Lead (P&L, Growth)

Wyze; Kirkland (WA); On-site; USD 120,000 - 170,000; Full time

Job summary

Wyze is seeking a Social Commerce Manager in Kirkland, WA to own Wyze's TikTok Shop and broader social commerce P&L end to end. This role leads cross-functional initiatives, defines strategy, and builds an operating model for sustainable growth across platforms.

You will partner with Product, Marketing, Creative, Logistics, Finance, and BI to drive revenue, optimize investments, and unlock creator/affiliate programs. Strong e-commerce instincts and entrepreneurial mindset are essential.

Qualifications

• 5+ years in e-commerce or marketplace with channel ownership.
• 2-3 years mentoring high-performing teams.
• Strong merchandising, pricing, and promotions sense.
• Data-driven with ability to hit GMV and ROI targets.

Responsibilities

• Own the social commerce P&L end to end with accountability for revenue, GMV, investments, and ROI.
• Oversee TikTok Shop and social commerce strategy, roadmap, and results.
• Define the strategic role of TikTok Shop within Wyze’s channel mix and align to goals.
• Translate strategy into priorities, plans, and KPIs; allocate resources.
• Build an operating model for social commerce including processes and vendor structure.
• Lead cross-functional collaboration with Product, Marketing, Creative, Logistics, Finance, BI, and Support.

Skills

P&L ownership

Leadership

Analytical mindset

Cross-functional collaboration

Merchandising instincts

Tools

Shopify

TikTok Shop

Job description

Wyze is seeking a Social Commerce Manager in Kirkland, WA to own Wyze's TikTok Shop and broader social commerce P&L end to end. This role leads cross-functional initiatives, defines strategy, and builds an operating model for sustainable growth across platforms.

You will partner with Product, Marketing, Creative, Logistics, Finance, and BI to drive revenue, optimize investments, and unlock creator/affiliate programs. Strong e-commerce instincts and entrepreneurial mindset are essential.