TikTok Commerce Strategy Lead

Sunny Health & Fitness; California; On-site; USD 160,000 - 230,000; Full time

Job summary

Sunny Health & Fitness seeks a TikTok Commerce Strategy Lead to shape the long-term growth of TikTok Shop. You will craft scalable strategies across content commerce, creator partnerships, livestream selling, campaigns, and marketplace expansion.

The role requires 5+ years in digital commerce with a strong grasp of TikTok trends, data analytics, and cross-functional leadership to drive measurable business results.

Qualifications

• 5+ years of experience in digital or social commerce
• Proven ability to develop growth strategies with measurable results
• Experience managing creator, agency, affiliate, or vendor partnerships
• Strong analytical and strategic thinking with data-driven recommendations
• Ability to influence cross-functional teams and lead initiatives
• Excellent presentation and executive-level communication skills
• Deep understanding of the TikTok ecosystem and social shopping trends

Responsibilities

• Define TikTok Shop growth strategy and long-term business roadmap
• Identify opportunities to increase revenue, brand awareness, and customer acquisition
• Develop strategic plans across creators, affiliates, livestream commerce, and paid marketing
• Analyze market trends, competitor activity, and platform updates
• Establish performance goals, KPIs, and measurement frameworks
• Partner with cross-functional teams to execute growth initiatives
• Provide strategic recommendations to senior leadership

Skills

Digital commerce

Growth strategy

Partnerships

Data analysis

Cross-functional leadership

Executive reporting

TikTok ecosystem knowledge

Job description

TikTok Commerce Strategy LeadThe TikTok Commerce Strategy Lead is responsible for developing the long-term vision and strategic roadmap for TikTok Shop growth. This role focuses on building scalable strategies across content commerce, creator partnerships, livestream selling, campaigns, and marketplace expansion.

Key Responsibilities:

• Define TikTok Shop growth strategy and long-term business roadmap.
• Identify opportunities to increase revenue, brand awareness, and customer acquisition.
• Develop strategic plans across creators, affiliates, livestream commerce, and paid marketing.
• Analyze market trends, competitor activity, and TikTok platform updates.
• Establish performance goals, KPIs, and measurement frameworks.
• Partner with cross-functional teams to execute growth initiatives.
• Provide strategic recommendations to senior leadership.

Qualifications

• 5+ years of experience in digital commerce, social commerce, marketplace strategy, or growth marketing.
• Deep understanding of TikTok ecosystem, consumer behavior, and social shopping trends.
• Experience developing and executing growth strategies that drive measurable business results.
• Strong analytical and strategic thinking skills with the ability to translate data into actionable recommendations.
• Experience managing partnerships with creators, agencies, affiliates, or external vendors.
• Strong knowledge of e-commerce metrics including GMV, conversion rate, CAC, ROI, and customer lifetime value.
• Ability to influence cross-functional teams and lead initiatives without direct authority.
• Excellent presentation, communication, and executive-level reporting skills.