TikTok Shop - Senior Product Manager - Ecosystem and Traffic Strategy

TikTok; San Jose (CA); On-site; USD 210,000 - 414,000; Full time

Job summary

TikTok is seeking a Senior Product Manager for its Shop team in San Jose, focusing on enhancing the user shopping experience through innovative strategies. The role involves optimizing traffic distribution, developing solutions for market compliance, and collaborating with international partners to boost E-commerce efficiency.

Benefits

Medical, dental, and vision benefits

401(k) plan

Paid leave

Qualifications

• Experience in product strategy within content, platform, risk control, or AI products.
• Experience working with international partners across different time zones.
• Technical skills in data analysis (SQL, Python).

Responsibilities

• Define and optimize the user shopping flow to enhance the shopping experience.
• Develop and implement traffic control strategies for E-commerce scenarios.
• Create solutions to monitor market compliance and improve user satisfaction.

Skills

Data analysis

Communication

Collaboration

Logical thinking

Persuasion

Tools

SQL

Python

Job description

TikTok Shop - Senior Product Manager - Ecosystem and Traffic Strategy

Be among the first 25 applicants

Responsibilities

About the Team: TikTok Shop is a discovery-based E-commerce platform dedicated to becoming the first choice for users to discover and get good products at good prices. It operates in scenarios such as livestream E-commerce and video content E-commerce, aiming to provide a personalized, proactive, and efficient consumption experience globally, while ensuring platform reliability for merchants. Our mission is "to sell good things at a good price easier; to make life better at user's fingertips".

Our Governance and Experience team ensures the marketplace is safe and trustworthy, focusing on risk detection, ecosystem fairness, content and product quality, and post-order experiences. We prioritize user satisfaction and develop policies, rules, and systems to maintain marketplace quality and governance.

Responsibilities

• Define and optimize the user shopping flow to enhance the shopping experience, focusing on traffic distribution and centralized shopping channels like recommendation systems, search, and affiliate matchmaking.
• Develop and implement traffic control strategies to manage user flow and ensure balanced traffic distribution across E-commerce scenarios.
• Create solutions to monitor and ensure structural compliance of the market, establishing a comprehensive monitoring index system, tracking data, and improving product penetration and user satisfaction.
• Develop diverse content and creator strategies tailored to international markets to boost user satisfaction and E-commerce efficiency.
• Identify user needs through empathy, address pain points, promote cross-departmental collaboration, and coordinate with partners to meet shared goals.

Qualifications

Minimum Qualifications:

• Experience in product strategy within content, platform, risk control, or AI products.
• Experience working with international partners across different time zones and cultures, demonstrating strong communication and collaboration skills.
• Technical skills in data analysis (SQL, Python).

Preferred Qualifications:

• Strong logical thinking and independent data analytics skills, able to understand complex business scenarios and combine data insights with business needs.
• Excellent communication, persuasion, organizational, and pressure-handling skills, with a result-oriented mindset.
• Practical understanding and experience with back-end technology, platform products, or models, especially related to E-commerce traffic control and optimization.

About TikTok

TikTok is a leading platform for short-form mobile videos, inspiring creativity and bringing joy. Our headquarters are in Los Angeles and Singapore, with offices worldwide. Our mission is to inspire creativity and bring joy through our diverse and innovative teams.

Why Join Us

We value curiosity, humility, impact, resilience, and innovation. We foster a culture of continuous iteration and growth, aiming to achieve breakthroughs for our users and company. Join us to create limitless possibilities together.

Diversity & Inclusion

TikTok is committed to an inclusive environment that values diverse skills, experiences, and perspectives, reflecting and celebrating the communities we serve.

TikTok Accommodation

We provide reasonable accommodations during recruitment for candidates with disabilities, pregnancy, religious beliefs, or other protected reasons. Contact us at https://tinyurl.com/RA-request for assistance.

Job Information

Compensation: The annual salary range is $210,000 - $414,000, depending on qualifications, skills, and location. Benefits include medical, dental, vision, 401(k), paid leave, and more. Benefits may vary by country and are subject to change.

Additional Notes: For Los Angeles County candidates, criminal history considerations are in place per applicable laws.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Product Management and Marketing
• Industries: Social Networking Platforms

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