TikTok Shop - Senior Product Manager - Ecosystem and Traffic Strategy

TikTok; San Jose (CA); On-site; USD 149,000 - 247,000; Full time

Job summary

A leading social networking platform seeks a Senior Product Manager for its TikTok Shop team. This role focuses on optimizing user shopping experiences and developing traffic strategies. The ideal candidate will have strong analytical skills, experience in product strategy, and the ability to work with international partners. Join TikTok to foster creativity and innovation in E-commerce.

Benefits

Health insurance

401(k)

Paid leave

Qualifications

• Experience in product strategy within content, platform, risk control, or AI products.
• Experience working with international partners across time zones and cultures.
• Strong analytical and independent data analysis skills.

Responsibilities

• Define and optimize the user shopping flow to improve overall experience.
• Develop and implement traffic control strategies for E-commerce scenarios.
• Create solutions to monitor market compliance and enhance user satisfaction.

Skills

Data analysis

Communication

Collaboration

Analytical skills

Tools

SQL

Python

Job description

TikTok Shop - Senior Product Manager - Ecosystem and Traffic Strategy

Be among the first 25 applicants.

Responsibilities

About the Team: TikTok Shop is a discovery-based E-commerce platform aiming to be the first choice for users to discover and purchase quality products at good prices. It operates across various scenarios such as livestream and video content E-commerce, providing a personalized, proactive, and efficient shopping experience globally. Our mission is "to sell good things at a good price easier; to make life better at user's fingertips."

Our Governance and Experience team ensures our marketplace remains safe and trustworthy for users, sellers, and creators by enhancing risk detection, ecosystem fairness, content and product quality, and post-order experiences. We focus on user satisfaction through policies, rules, and systems to uphold quality and governance.

Key Responsibilities:

1. Define and optimize the user shopping flow to improve the overall experience, focusing on traffic distribution and centralized shopping channels like recommendation systems, search, and affiliate matchmaking.
2. Develop and implement traffic control strategies to manage user flow, ensuring balanced and efficient traffic across E-commerce scenarios.
3. Create solutions to monitor market compliance, ensuring fairness and integrity, and establish comprehensive monitoring systems to track data and improve product penetration and satisfaction.
4. Design diverse content and creator strategies tailored to international markets to enhance user satisfaction and E-commerce efficiency.
5. Identify and address user needs through empathy, promote cross-departmental collaboration, and coordinate with partners to meet shared goals.

Qualifications

Minimum Qualifications:

• Experience in product strategy within content, platform, risk control, or AI products.
• Experience working with international partners across time zones and cultures, demonstrating strong communication and collaboration skills.
• Technical skills in data analysis (SQL, Python).

Preferred Qualifications:

• Strong analytical and independent data analysis skills, with the ability to understand complex business scenarios and develop actionable solutions.
• Excellent communication, persuasion, organizational, and pressure management skills, with a result-oriented mindset.
• Practical understanding of back-end technology, platform products, or models, especially in E-commerce traffic control and optimization.

About TikTok

TikTok is a leading platform for short-form mobile videos, inspiring creativity and bringing joy worldwide. Our headquarters are in Los Angeles and Singapore, with offices globally.

Why Join Us

We foster creativity, innovation, and impact. Our diverse teams create value, inspire, and bring joy. We embrace curiosity, humility, resilience, and a growth mindset. Join us to grow and innovate together.

Diversity & Inclusion

We value diverse perspectives and are committed to an inclusive environment that reflects our global community.

TikTok Accommodation

We provide reasonable accommodations for candidates with disabilities or other protected reasons. Contact us at https://tinyurl.com/RA-request.

Job Information

Compensation: The annual salary range is $149,040 - $246,400, depending on experience, skills, and location. Benefits include health insurance, 401(k), paid leave, and more. Benefits may vary by country and are subject to change.

For Los Angeles County applicants, we consider criminal history in accordance with applicable laws.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Product Management and Marketing
• Industries: Social Networking Platforms