TikTok Shop LIVE Operator
Rockstar Original
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Job summary
Rockstar Original in Commerce, CA is seeking an experienced TikTok Shop LIVE Operator to manage LIVE sessions from start to finish, ensure products are correctly tagged, and keep engagement high throughout broadcasts.
You will support hosts, coordinate inventory and promotions, troubleshoot issues in real time, and push strategies to boost GMV and AOV. This on-site role requires 4–5 hour LIVE shifts every other day, with compensation of $25–$35 per hour.
Qualifications
- Minimum 6 months of experience operating TikTok Shop LIVE or another live-commerce platform.
- Direct experience with fashion, apparel, beauty, lifestyle, or consumer products preferred.
- Strong understanding of TikTok Shop and LIVE shopping.
- Experience operating the backend of LIVE sessions.
- Comfortable managing multiple tasks in real time.
- Strong communication and organizational skills.
- Comfortable working on-site in Commerce, CA.
- Must be willing to work a flexible LIVE schedule, including evenings or weekends.
Responsibilities
- Operate and manage Rockstar Original's TikTok Shop LIVE sessions from start to finish.
- Set up and manage LIVE sessions, products, pins, promotions, and other LIVE shopping features.
- Monitor the LIVE and make real-time adjustments to improve performance.
- Ensure products are tagged, pinned, displayed, and purchasable.
- Coordinate with hosts to provide product info, pricing, and talking points.
- Monitor comments and questions to identify important customer questions or objections.
- Help maximize revenue by optimizing product sequences and promotions.
- Troubleshoot technical or platform issues quickly during LIVE sessions.
Skills
Job description
Rockstar Original is looking for an experienced TikTok Shop LIVE Operator to join our team in Commerce, CA.
We are looking for someone who understands TikTok Shop, LIVE selling, and e-commerce and knows how to keep a LIVE running smoothly while maximizing engagement, product visibility, and sales.
This is a hands‑on role for someone who understands what goes on behind the scenes of a successful TikTok LIVE. You will work closely with our LIVE hosts, team to execute high‑performing LIVE shopping sessions.
The ideal candidate is fast, organized, tech‑savvy, comfortable under pressure, and understands how to turn a LIVE into sales.
- Operate and manage Rockstar Original's TikTok Shop LIVE sessions from start to finish.
- Set up and manage LIVE sessions, products, product pins, promotions, discounts, and other LIVE shopping features.
- Monitor the LIVE throughout the broadcast and make real‑time adjustments to improve performance.
- Ensure products are properly tagged, pinned, displayed, and available for purchase.
- Manage product sequencing and help determine which products should be featured throughout the LIVE.
- Monitor inventory and communicate product availability or sell-outs to the host and team.
- Manage LIVE promotions, flash sales, coupons, giveaways, and other promotional activations.
- Help create urgency around products, promotions, and limited inventory.
- Monitor LIVE performance and identify opportunities to increase GMV, AOV, engagement, and conversion.
- Troubleshoot technical or platform issues quickly during LIVE sessions.
- Work closely with TikTok LIVE hosts before and during each broadcast.
- Provide hosts with product information, pricing, promotions, product priorities, and talking points.
- Communicate real‑time updates to hosts throughout the LIVE.
- Help keep the LIVE organized, fast‑paced, and engaging.
- Monitor comments and questions and identify important customer questions or buying objections for the host.
- Help the host understand which products are performing and where to focus attention.
- Assist with LIVE scheduling and preparation.
- Monitor key LIVE commerce metrics including:
- GMV
- Orders
- Units sold
- Average order value
- Conversion rate
- Product performance
- Viewer engagement
- Product clicks
- LIVE retention
- Sales by product
- Review LIVE performance after each session and identify what worked and what needs improvement.
- Help develop strategies to increase LIVE revenue and improve conversion.
- Identify high‑performing products and develop strategies to feature them more effectively.
- Test different product sequences, promotions, offers, and LIVE strategies.
- Help maximize revenue during peak traffic periods.
- Track performance over time and contribute to weekly LIVE reporting.
- Assist with TikTok Shop product organization and LIVE product selection.
- Ensure product information, pricing, inventory, and promotions are accurate before going LIVE.
- Help identify products that should be prioritized based on inventory, margins, sales performance, and customer demand.
- Coordinate with the warehouse/e-commerce team regarding inventory and product availability.
- Monitor product issues during LIVE and elevate problems quickly.
- Stay up to date on TikTok Shop features, policies, tools, and best practices.
- Help develop new concepts and formats for Rockstar Original's TikTok LIVE programming.
- Research successful LIVE shopping strategies, competitors, creators, and fashion brands.
- Stay current on TikTok trends, LIVE features, shopping behavior, and platform updates.
- Bring new ideas to improve the LIVE experience and increase sales.
- Help develop promotional calendars and LIVE programming around launches, sales, holidays, and major campaigns.
- Assist with capturing clips and content from LIVE sessions that can be repurposed for social media.
- Minimum 6 months of experience operating TikTok Shop LIVE or another live-commerce platform.
- Direct experience with fashion, apparel, beauty, lifestyle, or consumer products preferred.
- Strong understanding of TikTok Shop and LIVE shopping.
- Experience operating the backend of LIVE sessions.
- Comfortable managing multiple tasks in real time.
- Strong understanding of e-commerce and online selling.
- Ability to work quickly and troubleshoot problems under pressure.
- Strong communication and organizational skills.
- Comfortable working closely with LIVE hosts and marketing teams.
- Strong attention to detail.
- Must be comfortable working on‑site in Commerce, CA.
- Must be willing to work a flexible LIVE schedule, including evenings or weekends when needed.
- Experience managing high‑volume TikTok Shop LIVE sessions.
- Experience working with fashion or streetwear brands.
- Experience managing TikTok Shop promotions and flash sales.
- Experience with GMV Max or other TikTok Shop advertising tools.
- Experience analyzing LIVE performance and GMV.
- Experience working with multiple LIVE hosts.
- Experience with TikTok Shop affiliate/creator programs.
- Experience troubleshooting LIVE technical issues.
- Experience using cameras, lighting, microphones, and basic LIVE production equipment.
This is an on-site position in Commerce, CA.
LIVE schedules may vary based on business needs, product launches, promotions, and TikTok Shop traffic.
The position will generally require 4-5 hour LIVE shifts every other day, with additional hours or schedule changes as needed for major campaigns, launches, and sales events.
25-35 per hour, depending on experience and qualifications.
Performance-based incentives may be available based on LIVE sales and overall performance.
We're not looking for someone who simply knows how to press "Go LIVE."
We need someone who understands LIVE commerce and knows how to actively manage the selling environment.
A successful operator will be able to look at a LIVE and immediately understand:
What's selling > What's not selling > What needs to be pinned > What promotion should be pushed > What the host should focus on > What's happening with inventory > Where we're losing customers > How we can increase GMV.
You should be proactive, analytical, quick on your feet, and comfortable making decisions in real time.
Most importantly, you should be focused on one goal:
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