TikTok Shop LIVE Host

commonthreadcollective; Costa Mesa (CA); On-site; USD 41,000 - 55,000; Full time

Job summary

commonthreadcollective in Costa Mesa, CA is seeking a TikTok Shop LIVE Host to be the on-camera face of the brands we work with, leading live selling sessions of 2+ hours weekly with fast demos, giveaways, and engaging segments.

You will learn each brand cold, rotate SKUs, handle comments, and coordinate with our live ops team to optimize GMV, watch time, and audience retention, while maintaining reliability, strong communication, and flexible hours for peak shopping windows.

Qualifications

• Experience in on-camera hosting or live streaming preferred.
• Understanding of live commerce concepts and audience engagement.
• Ability to research brands and manage live show prep.

Responsibilities

• Host live selling sessions on TikTok Shop, 2+ hours per session, with demos, challenges, and giveaways.
• Manage live storefront: pin products, rotate SKUs, launch deals, and read comments.
• Prepare brand context, product details, and backdrop variations ahead of streams.
• Be accountable for live GMV, watch time, and audience retention; review performance with ops team.
• Demonstrate strong on-camera presence and adapt quickly to inventory changes.

Skills

Live hosting

Storefront ops

Brand prep

Performance metrics

On-camera sales

Communication

Reliability

TikTok Shop exp

Live streaming

Flexible hours

Job description

TikTok Shop LIVE Host

TikTok Shop LIVE Host at CTC is the on-camera face of the brands we work with, hosting live shopping streams across categories like apparel, wellness, food and beverage, and consumer products. You combine four skill sets in one role: Creator, Entertainer, Salesperson, and Operator. Your job is to hold attention long enough to turn entertainment into commerce. We are not looking for someone who sits in front of a camera for four hours saying, "here is the product, here is the discount, click the basket." That is QVC with a ring light, we want LIVE hosts who can run a show. The best TikTok Shop LIVE hosts will not simply be presenters; they will become mini media channels for the brands they represent.

This role begins as a contract engagement, with the possibility of converting to a full-time position based on performance and business need.

WHAT WE LOOK FOR

YOU SET THE STANDARD

You are committed to making decisions informed by research

Your customer service is referenced as the bar that others strive to emulate

You take pride in arriving to meetings prepared with insight to contribute

You organize your time and say "no" appropriately so that you can attend to what is most critical

You are committed to approaching challenge & failure with curiosity about how to improve

Your word is trustworthy; you do what you say you will

YOU ARE DRIVEN TO INCREASE VALUE

You are passionate about building brands for the next generation

You gather context ahead of meetings so that you arrive prepared with insight and input

You clearly articulate your expertise so that even a beginner can understand the concept

You are in the habit of documenting and reporting your work

YOU CREATE AN ENVIRONMENT OF EXCELLENCE

You seek opportunities to refine your skills without being prompted

You desire to inspire others with your excellence and expertise

You are willing to put in the reps to be an expert in your domain

You resist the temptation to play victim; instead, you take 100% ownership over outcomes

What Success Looks Like

NECESSARY SKILLS

LIVE SHOW HOSTING

Host live selling sessions on TikTok Shop, 2+ hours at a time, on a consistent weekly schedule, building a show (not a sales pitch) with fast demos, challenges, before-and-afters, audience voting, giveaways, product battles, limited drops, timed offers, and recurring segments that give viewers a reason to stay even when they are not ready to buy

LIVE STOREFRONT OPERATIONS

Run the live storefront in real time: pin products, rotate SKUs, launch flash deals, run giveaways, manage offers, create urgency, read comments, handle objections, and transition cleanly between segments

BRAND & CONTENT PREPARATION

Learn each brand cold before going live (products, offers, claims you can and cannot make, and brand voice) and adapt the set per brand with product, decor, and backdrop changes

Handle pre-show prep and post-show breakdown, including equipment and audio checks before every stream

PERFORMANCE ACCOUNTABILITY

Held accountable to live GMV per session and per live hour, conversion rate from viewer to purchaser, watch time, average concurrent viewers, audience retention, and week-over-week performance growth

Review performance with our live ops team after each session and refine pitches, segments, and pacing week over week

ON-CAMERA SALES ABILITY

Exceptional on-camera presence with high energy and authentic sales ability, and quick thinking to adapt mid-stream when comments, inventory, or offers change

COMMUNICATION

Strong communication skills with both audiences and brand teams

RELIABILITY

Ridiculously reliable. Brands are not looking for someone who can go live once; they want the face of a repeatable show

NEXT-LEVEL SKILLS

TIKTOK SHOP / SOCIAL COMMERCE EXPERIENCE

Prior TikTok Shop or social commerce experience

LIVE STREAMING / UGC BACKGROUND

Experience with live streaming, UGC, content creation, or on-camera performance, and comfort learning TikTok Seller Center and LIVE operations

FLEXIBLE, LAST-MINUTE AVAILABILITY

Willing to work flexible hours, including evenings and last-minute opportunities, to hit optimal live selling windows

DOMAIN

This role does not have direct reports

ORIENTATION

This role is client-facing - you are the on-camera face of the brands we work with during live streams

FOCUS

How far ahead should this role be planning for?

IC | Days & Weeks - preparing for and running recurring live sessions, and refining pitches, segments, and pacing week over week

LOCATION

In-studio presence: filmed on site from CTC's space in Costa Mesa, CA

SCHEDULE

Flexible scheduling with a minimum of 10 hours per week, and consistent availability for recurring live slots (same days, same times)

WHAT'S IN IT FOR ME?

SALARY RANGE

$35 hourly base rate, plus performance bonus tied to live se