TikTok Shop Growth Lead

SUNNY DISTRIBUTOR INC.; California; On-site; USD 90,000 - 130,000; Full time

Job summary

Sunny Distributor Inc. is seeking a TikTok Shop Growth Manager to drive revenue growth, customer acquisition, and overall performance for the TikTok Shop channel. You will own growth strategies across product assortment, promotions, content optimization, livestream initiatives, and analytics.

The role collaborates with content, marketing, creators, and sales teams to optimize campaigns, monitor metrics, and report insights that guide strategy and investment decisions.

Qualifications

• Bachelor’s degree in Business, Marketing, E-Commerce, Communications or related field preferred.
• 3+ years of experience managing e-commerce, marketplace, or social commerce channels, with TikTok Shop experience preferred.
• Proven track record of revenue growth, conversion improvement, and sales target attainment.
• Strong understanding of TikTok Shop ecosystem including ranking, content commerce, livestreams and promotions.
• Experience analyzing sales data and customer behavior to inform decisions.
• Excellent cross-functional collaboration and project management skills.

Responsibilities

• Own TikTok Shop growth strategy and execution to achieve revenue and GMV targets.
• Analyze performance metrics, identify growth opportunities, and implement optimization strategies.
• Manage product launches, promotions, pricing strategies, and merchandising efforts.
• Partner with content, marketing, creators, and livestream teams to drive traffic and conversions.
• Monitor competitors and market trends to maintain a competitive advantage.
• Develop reporting dashboards and provide insights on sales performance and channel growth.

Skills

Growth strategy

Data analysis

Cross-functional collaboration

Livestream selling

Education

Bachelor's degree in Business/Marketing/E-Commerce/Communications

Tools

Analytics tools

Excel/Sheets

Job description

Sunny Distributor Inc. is seeking a TikTok Shop Growth Manager to drive revenue growth, customer acquisition, and overall performance for the TikTok Shop channel. You will own growth strategies across product assortment, promotions, content optimization, livestream initiatives, and analytics.

The role collaborates with content, marketing, creators, and sales teams to optimize campaigns, monitor metrics, and report insights that guide strategy and investment decisions.