TikTok Shop Creator & Operations Coordinator

Wella Company; Calabasas (CA); Hybrid; USD 62,000 - 75,000; Full time

Benefits offered by this job

Health insurance

401(k) retirement plan

Paid holidays and PTO

Job summary

Wella Company in Calabasas, CA is seeking a Coordinator for TikTok Shop Operations to support a multi-brand program, drive GMV targets, and manage creator programs, LIVE sessions, events, and data reporting.

You will coordinate recruitment, onboarding, performance tracking, inventory, and partner collaboration while ensuring timely execution of campaigns across Wella Professionals, OPI, Nioxin, and more.

Qualifications

• Bachelor’s degree preferred but not required.
• 1–3 years in influencer marketing, creator ops, social commerce, or e-commerce.
• Hands‑on TikTok Shop experience (Seller Center, Creator Marketplace, or affiliate); strong Excel/Sheets skills.
• Genuinely obsessed with TikTok — thinks critically about what works and why.
• Curious about the psychology of sales and conversion.
• A self‑starter who juggles multiple brands calmly under pressure.
• Clear, confident written communicator.
• Preferred: Beauty/personal care/CPG background; FBT logistics or TikTok Shop inventory experience.
• Preferred: Live commerce, in-person event, or agency coordination experience.
• Preferred: Experience creating content themselves.

Responsibilities

• Creator Program Operations: Supports recruitment, onboarding, and performance tracking against GMV and posting targets.
• Creator Program Operations: Runs sprint execution, including tiered incentives, prize fulfillment, and re-engagement.
• TikTok LIVE Support: Coordinates LIVE logistics (scheduling, product prep, run-of-show).
• Events & Activations: Supports creator summits, activations, and content days, including invites, gifting, and on-site coordination.
• Reporting & Analytics: Maintains weekly GMV/performance dashboards across brands and agencies; pulls data from TikTok Shop Seller Center.
• Agency & Partner Coordination: Serves as day-to-day contact for agency partners; tracks action items and timelines.
• Seller Center & Inventory: QA listings and pricing across storefronts; maintains SKU-level inventory tracking.
• Seller & Inventory: Coordinates inbound shipments against key event deadlines (e.g., BFCM, DFYD).

Skills

Influencer marketing

TikTok Shop

Excel/Sheets

Creator ops

E-commerce

Written communication

Multitasking under pressure

Content creation

Education

Bachelor's degree preferred

Tools

TikTok Seller Center

Creator Marketplace

Affiliate programs

Job description

Wella Company in Calabasas, CA is seeking a Coordinator for TikTok Shop Operations to support a multi-brand program, drive GMV targets, and manage creator programs, LIVE sessions, events, and data reporting.

You will coordinate recruitment, onboarding, performance tracking, inventory, and partner collaboration while ensuring timely execution of campaigns across Wella Professionals, OPI, Nioxin, and more.