Coordinator, TikTok Shop Operations

Wella Operations US LLC; Calabasas (CA); Hybrid; USD 62,000 - 75,000; Full time

Job summary

Wella Company is seeking a Coordinator, TikTok Shop Operations in Calabasas, CA. The role supports the eCommerce portfolio with creator programs, LIVE sessions, events, and data-driven dashboards.

You will own onboarding, performance tracking, and cross-brand coordination, reporting to the Omnichannel and Social Commerce manager. This hybrid role blends online strategy with on-site activities.

Qualifications

• Bachelor’s degree preferred but not required.
• 1–3 years in influencer marketing, creator ops, social commerce, or e-commerce.
• Hands-on TikTok Shop experience (Seller Center, Creator Marketplace, or affiliate); strong Excel/Sheets skills — builds trackers, not just fills them.
• Genuinely obsessed with TikTok — thinks critically about what works and why.
• Curious about the psychology of sales and conversion.
• A self-starter who juggles multiple brands calmly under pressure.
• Preferred: Beauty/personal care/CPG background; FBT logistics or TikTok Shop inventory experience.
• Preferred: Live commerce, in-person event, or agency coordination experience.
• Preferred: Experience creating content themselves.

Responsibilities

• Recruit, onboard, and track GMV-targeted creator programs; manage briefs, samples, affiliate links and seeding.
• Run sprint execution with tiered incentives, prize fulfillment, and re-engagement.
• Coordinate TikTok LIVE logistics, run-of-show, and align sessions with selling moments.
• Support events and activations, invitations, gifting, and on-site coordination.
• Maintain weekly GMV/performance dashboards across brands; pull data from TikTok Shop Seller Center.
• Serve as day-to-day contact for agency partners; track action items and asset delivery.
• QA listings and pricing across storefronts; maintain SKU-level FBT inventory tracking.
• Coordinate inbound shipments against event deadlines (e.g., BFCM, DFYD).

Skills

Influencer marketing background

Creator ops experience

TikTok platform knowledge

Curiosity about sales psychology

Multitasking under pressure

Education

Bachelor’s degree preferred

Tools

Excel/Sheets

TikTok Seller Center

Creator Marketplace

Job description

Position Title

Coordinator, TikTok Shop Operations

Department

eCommerce

Location

Calabasas, CA (Hybrid – 3 Days Onsite)

Reports to

Manager, Omnichannel and Social Commerce

ABOUT THE WELLA COMPANY

Together,WEenable individuals to look, feel, and be their true selves.

WellaCompany is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, WellaCompany and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, WellaCompany empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

The TikTok Shop Operations Coordinator will support a multi-brand TikTok Shop program spanning some of professional beauty's most recognizable brands, with real GMV targets, real creator relationships, and real impact. This is the first dedicated coordinator for the portfolio, offering cross-functional exposure to creator programs, LIVE commerce, events, and channel strategy, plus true ownership as the work shows up directly in the numbers. We're looking for someone bright, energetic, genuinely curious about TikTok, and ready to move quickly, figure things out, and help write the playbook as the channel scales.

Key Responsibilities

• Creator Program Operations: Supports recruitment, onboarding, and performance tracking against GMV and posting targets; manages briefs, samples, affiliate links, and seeding logistics (FBT + DTC)
• Creator Program Operations: Runs sprint execution, including tiered incentives, prize fulfillment, and re-engagement
• TikTok LIVE Support: Coordinates LIVE logistics (scheduling, product prep, run-of-show) and aligns sessions with key selling moments; monitors live sessions and builds out playbooks and best practices
• Events & Activations: Supports creator summits, activations, and content days, including invites, gifting, and on-site coordination locally; tracks post-event output such as content, GMV, and creator sentiment
• Reporting & Analytics: Maintains weekly GMV/performance dashboards across brands and agencies; pulls data from TikTok Shop Seller Center and flags trends and anomalies earlyli>
• Agency & Partner Coordination: Serves as day-to-day point of contact for agency partners; tracks action items and coordinates asset delivery and timelines
• Seller Center & Inventory: QAs listings and pricing across storefronts and maintains SKU-level FBT inventory tracking
• Seller Center & Inventory: Coordinates inbound shipments against key event deadlines (e.g., BFCM, DFYD)

Minimum Qualifications

• Bachelor’s degree preferred but not required
• 1–3 years in influencer marketing, creator ops, social commerce, or e-commerce
• Hands-on TikTok Shop experience (Seller Center, Creator Marketplace, or affiliate);strong Excel/Sheets skills — builds trackers, not just fills them
• Genuinely obsessed with TikTok — thinks critically about what works and why
• Curious about the psychology of sales and conversion
• A self-starter who juggles multiple brands calmly under pressure
• Preferred: Beauty/personal care/CPG background; FBT logistics or TikTok Shop inventory experience
• Preferred: Live commerce, in-person event, or agency coordination experience
• Preferred: Experience creating content themselves

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $62,000 - $75,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).

NOTICES

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email [e-mail] . This email account will not respond to inquiries regarding the status of a candidate’s application.

Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.