TikTok Shop Operations Coordinator — Hybrid (Calabasas)

Wella Operations US LLC; Calabasas (CA); Hybrid; USD 62,000 - 75,000; Full time

Job summary

Wella Company is seeking a Coordinator, TikTok Shop Operations in Calabasas, CA. The role supports the eCommerce portfolio with creator programs, LIVE sessions, events, and data-driven dashboards.

You will own onboarding, performance tracking, and cross-brand coordination, reporting to the Omnichannel and Social Commerce manager. This hybrid role blends online strategy with on-site activities.

Qualifications

• Bachelor’s degree preferred but not required.
• 1–3 years in influencer marketing, creator ops, social commerce, or e-commerce.
• Hands-on TikTok Shop experience (Seller Center, Creator Marketplace, or affiliate); strong Excel/Sheets skills — builds trackers, not just fills them.
• Genuinely obsessed with TikTok — thinks critically about what works and why.
• Curious about the psychology of sales and conversion.
• A self-starter who juggles multiple brands calmly under pressure.
• Preferred: Beauty/personal care/CPG background; FBT logistics or TikTok Shop inventory experience.
• Preferred: Live commerce, in-person event, or agency coordination experience.
• Preferred: Experience creating content themselves.

Responsibilities

• Recruit, onboard, and track GMV-targeted creator programs; manage briefs, samples, affiliate links and seeding.
• Run sprint execution with tiered incentives, prize fulfillment, and re-engagement.
• Coordinate TikTok LIVE logistics, run-of-show, and align sessions with selling moments.
• Support events and activations, invitations, gifting, and on-site coordination.
• Maintain weekly GMV/performance dashboards across brands; pull data from TikTok Shop Seller Center.
• Serve as day-to-day contact for agency partners; track action items and asset delivery.
• QA listings and pricing across storefronts; maintain SKU-level FBT inventory tracking.
• Coordinate inbound shipments against event deadlines (e.g., BFCM, DFYD).

Skills

Influencer marketing background

Creator ops experience

TikTok platform knowledge

Curiosity about sales psychology

Multitasking under pressure

Education

Bachelor’s degree preferred

Tools

Excel/Sheets

TikTok Seller Center

Creator Marketplace

Job description

Wella Company is seeking a Coordinator, TikTok Shop Operations in Calabasas, CA. The role supports the eCommerce portfolio with creator programs, LIVE sessions, events, and data-driven dashboards.

You will own onboarding, performance tracking, and cross-brand coordination, reporting to the Omnichannel and Social Commerce manager. This hybrid role blends online strategy with on-site activities.