TikTok Shop Commercial Activation Lead

L'Oréal; New York (NY); Hybrid; USD 98,000 - 140,000; Full time

Benefits offered by this job

Salary range

Hybrid work policy

Flexible time off

VIP perks access to internal shop

Job summary

L'Oréal is seeking a Manager - Commercial Activation for the CPD TikTok Shop in Hudson Yards, NYC. You will translate business priorities into actionable sales forecasts and promotional plans while leading content optimization across PDP and SEO to improve discoverability and GMV.

You will partner with the Distributor and CPD Brands to align strategic priorities, manage CRM activities, and drive performance through data-driven recommendations.

Qualifications

• 5-7 years of experience in commercial sales or customer marketing function.
• Strong commercial acumen: forecasting, reporting and planning
• Communication Skills: Excellent verbal and written communication skills; ability to present complex technical roadmaps to executive leadership and influence cross-functional partners.
• Relationship Management: Proven ability to manage complex vendor relationships and lead a community of diverse internal stakeholders.
• Adaptability: Ability to excel in a fast-paced, ever-changing environment with a proactive driver mindset.

Responsibilities

• Lead brand content optimization to improve media performance and GMV (PDP/SEO) and develop action plans.
• Manage sales forecasting and promotional planning, including discounts and GWP campaigns with CPD Brands.
• Manage SISO (sell-in/sell-out tracking).
• Collaborate with Supply Chain, Customer Service, CDMO & Distributor to support commercial execution.
• Drive account-level P&L performance.
• Own commercial strategy for major platform campaigns and promotions.
• Partner with Distributor to align on priorities and ensure flawless execution.
• Manage CRM activities.
• Partner with the TSP to secure and traffic Media Spark Codes on time, and collaborate with CDMO on fast creative implementation & media optimization.
• Provide clear recommendations and callouts on content and media needs.

Skills

Commercial sales

Customer marketing

Forecasting

Reporting

Planning

Communication

Relationship management

Adaptability

Education

Bachelor's Degree

Job description

L'Oréal is seeking a Manager - Commercial Activation for the CPD TikTok Shop in Hudson Yards, NYC. You will translate business priorities into actionable sales forecasts and promotional plans while leading content optimization across PDP and SEO to improve discoverability and GMV.

You will partner with the Distributor and CPD Brands to align strategic priorities, manage CRM activities, and drive performance through data-driven recommendations.