TikTok Performance Ads Lead

The Fesco Group

New York (NY)

On-site

USD 85,000 - 120,000

Full time

14 days+

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Job summary

The FESCO Group in New York is seeking an experienced TikTok Paid Ads Manager to lead and optimize our paid advertising strategy across TikTok. You will drive customer acquisition, product sales, and brand awareness through data-driven campaigns.

You will work with creative, eCommerce, brand, product, and sales teams to deliver measurable revenue growth, test new formats, and scale profitable campaigns while staying aligned with business goals.

Qualifications

3–5+ years of paid social/performance marketing experience, with significant hands-on experience managing TikTok advertising.
Demonstrated experience managing meaningful paid social advertising budgets.
Strong working knowledge of TikTok Ads Manager, TikTok Pixel, Events API, Spark Ads, and TikTok Shop advertising.

Responsibilities

Develop and execute the company's paid advertising strategy across TikTok Ads Manager.
Build, launch, manage, and optimize campaigns focused on customer acquisition, product sales, traffic, and brand awareness.
Monitor campaigns daily and adjust spending and targeting to maximize performance.
Scale successful campaigns while maintaining profitability and efficiency targets.
Partner with eCommerce teams to improve the customer journey from TikTok impression through purchase.