TikTok Performance Ads Lead

The Fesco Group; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

The FESCO Group is seeking an experienced TikTok Paid Ads Manager to lead paid media across TikTok for multiple brands. You will partner with Creative, eCommerce, Brand Marketing, Product, and Sales to drive customer acquisition and online sales while translating trends into scalable campaigns.

The ideal candidate blends analytical rigor with creative testing, manages budgets, reports on performance, and stays ahead of TikTok trends to optimizeROI in a fast-paced consumer electronics environment.

Qualifications

• 3–5+ years of paid social/performance marketing experience.
• Hands-on TikTok advertising experience.
• Strong analytical skills to translate data into actions.
• Experience with eCommerce platforms and ROAS optimization.

Responsibilities

• Develop and execute the company's paid advertising strategy across TikTok Ads Manager.
• Build, launch, manage, and optimize campaigns focused on customer acquisition, product sales, traffic, and brand awareness.
• Manage campaign structures, targeting strategies, bidding, budgets, placements, and creative testing.
• Monitor campaigns daily and adjust spending and targeting to maximize performance.
• Scale successful campaigns while maintaining profitability and efficiency targets.
• Manage advertising across multiple consumer product categories, brands, and SKUs.
• Own KPIs including ROAS, MER, CPA/CAC, CPM, CTR, CPC, CVR, and LTV.
• Analyze campaign performance by product, audience, creative, placement, and funnel stage.
• Identify opportunities to improve CAC and profitability.
• Develop testing strategies for audiences, offers, landing pages, campaign structures, and creative.
• Partner with eCommerce teams to improve the customer journey from TikTok impression through purchase.
• Provide regular reporting on advertising spend, revenue, profitability, and campaign performance.
• Develop and execute structured creative testing programs with hooks, formats, and CTAs.
• Identify winning concepts and rapid iterations to extend performance.
• Monitor TikTok trends and emerging formats for opportunities.

Skills

TikTok

Paid social

Performance marketing

Campaign optimization

Data analysis

Education

Bachelor's degree in Marketing or related field

Tools

TikTok Ads Manager

TikTok Pixel

Spark Ads

Events API

Shopify

Job description

The FESCO Group is seeking an experienced TikTok Paid Ads Manager to lead paid media across TikTok for multiple brands. You will partner with Creative, eCommerce, Brand Marketing, Product, and Sales to drive customer acquisition and online sales while translating trends into scalable campaigns.

The ideal candidate blends analytical rigor with creative testing, manages budgets, reports on performance, and stays ahead of TikTok trends to optimizeROI in a fast-paced consumer electronics environment.