TikTok Ads Platform Product Manager (Creative)

TikTok Inc.; San Jose (CA); On-site; USD 151,000 - 295,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) match

Parental leave

Disability coverage

Life insurance

Wellbeing benefits

Paid holidays

Paid sick days

Paid personal time

Job summary

TikTok Inc. is seeking a Product Manager to lead the Asset Foundation within Ads Platform, shaping the end-to-end creative creation and management experience in TikTok Ads Manager. You will partner with Engineering, Design, Data Science, Sales, and Marketing to deliver scalable creative solutions.

The role emphasizes data-driven growth, cross-cultural collaboration, and driving strategic partnerships to expand the creative ecosystem across markets. Fluency in English and Mandarin is required.

Qualifications

• BA/BS degree required.
• 3+ years as product manager with full product cycle experience.
• Proven track record of successful product outcomes.
• Fluency in English and Mandarin for global collaboration.

Responsibilities

• Define & Prioritize: shape end-to-end creative creation and management in TikTok Ads Manager.
• Collaborate Cross-Functionally with Engineering, Design, Data Science, Sales, and Marketing.
• Drive Strategic Partnerships with internal and external stakeholders to expand the creative ecosystem.
• Data-Driven Growth: use feedback, research, and analytics to improve creative outcomes.

Skills

Product management

Cross-functional collaboration

Full product life cycle

English & Mandarin

Education

BA/BS degree

Job description

Responsibilities

About the Team

We are the Asset Foundation team within Ads Platform, building the core systems that power how businesses grow on TikTok. Our mission is to provide a unified foundation for advertisers to create, manage, and scale their business-across creatives, catalog, and business accounts.

Creative is one of the most important levers of advertiser success, and AI is transforming how creatives are produced and scaled. This role will define the future of creative automation and creative supply in TikTok Ads Manager.

• Define & Prioritize: Shape the end-to-end creative creation and management experience in TikTok Ads Manager. Identify and drive innovative solutions that increase creative supply, improve creation efficiency, and help advertisers scale high-quality creatives.
• Collaborate Cross-Functionally: Partner with Engineering, Design, Data Science, Sales, and Marketing teams to align on strategy, prioritize investments, and deliver impactful solutions.
• Drive Strategic Partnerships: Work closely with internal stakeholders and external partners to expand the creative ecosystem and unlock new opportunities for creative automation and optimization.
• Data-Driven Growth: Leverage advertiser feedback, user research, and product analytics to identify opportunities, validate product hypotheses, and continuously improve creative outcomes.

Qualifications

Minimum Qualifications:

• BA/BS degree
• 3+ years of work experience as product manager, going through full product cycle, integrating customer feedback into product requirements and driving prioritization
• Proven record of successful product outcomes
• Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English - speaking regions as well as Chinese- speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese- speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross- cultural collaboration and market expansion

Preferred Qualifications:

• Background in digital advertising, marketing technology, or related domains
• Experience in one or more of the following: Creative products, AIGC, recommendation systems, automation workflows, or advertising platforms
• Strong analytical skills with the ability to translate data into strategy
• Proven ability to influence and collaborate with global and regional stakeholders

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $151200 - $295200 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.

Responsibilities

About the Team

We are the Asset Foundation team within Ads Platform, building the core systems that power how businesses grow on TikTok. Our mission is to provide a unified foundation for advertisers to create, manage, and scale their business-across creatives, catalog, and business accounts.

Creative is one of the most important levers of advertiser success, and AI is transforming how creatives are produced and scaled. This role will define the future of creative automation and creative supply in TikTok Ads Manager.

• Define & Prioritize: Shape the end-to-end creative creation and management experience in TikTok Ads Manager. Identify and drive innovative solutions that increase creative supply, improve creation efficiency, and help advertisers scale high-quality creatives.
• Collaborate Cross-Functionally: Partner with Engineering, Design, Data Science, Sales, and Marketing teams to align on strategy, prioritize investments, and deliver impactful solutions.
• Drive Strategic Partnerships: Work closely with internal stakeholders and external partners to expand the creative ecosystem and unlock new opportunities for creative automation and optimization.
• Data-Driven Growth: Leverage advertiser feedback, user research, and product analytics to identify opportunities, validate product hypotheses, and continuously improve creative outcomes.