Senior Product Manager, Vertical Ads Platform - San Jose

TikTok Inc.; San Jose (CA); On-site; USD 186,000 - 295,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) with company match

Parental leave

Disability coverage

Paid holidays

Job summary

TikTok Inc. is seeking an experienced Product Manager for the Global Monetization Product and Technology-Ads Interface and Platform-Product team to develop ads platform products that streamline the ad creation process and improve the overall user journey in TikTok Ads Manager, supporting both Commerce and Non-Commerce performance ads.

This role requires collaboration with cross-functional teams, leveraging research and data analytics to drive growth, and tracking key metrics to iteratively

Qualifications

• 3+ years as Product Manager leading full product cycles.
• Experience building and launching ad interfaces or platform products.
• Strong analytical skills using data to guide decisions.
• Cross-functional collaboration with engineering, design, data science, and other teams.
• Excellent communication to technical and non-technical stakeholders.

Responsibilities

• Lead development and optimization of TikTok Ads Manager features for Commerce or Non-Commerce performance ads.
• Prioritize features to improve usability and performance of the platform.
• Collaborate with cross-functional teams to define product strategies and objectives.
• Use customer feedback and analytics to identify opportunities for growth.
• Track key product metrics to drive iterative improvements in the ads platform.

Skills

BA/BS degree

3+ years PM experience

Ad interfaces / platform products

Online advertising ecosystem

Data-driven decisions

Cross-functional collaboration

Excellent communication

Education

BA/BS degree

Job description

Responsibilities

The Global Monetization Product and Technology-Ads Interface and Platform-Product team is seeking an experienced Product Manager to develop ads platform products that streamline the ad creation process and improve the overall user journey. This role will focus on enhancing the workflow within TikTok Ads Manager, specifically supporting both Commerce and Non-Commerce performance ads verticals. You will work on optimizing the ads creation experience to meet the needs of advertisers within these verticals, driving performance and growth on the platform.

The Commerce Platform team sits within the Global Monetization Product organization and is responsible for building advertising solutions tailored to Commerce advertisers. Our vision is to become the leading platform for Shop and Web commerce marketers to acquire users and deliver high-quality products to shoppers. We aim to achieve this by developing advertiser-facing experiences that address the unique needs of each commerce vertical.

• Lead the development and optimization of features within TikTok Ads Manager, focusing on improving the ads creation workflow and user journey for Commerce or Non-Commerce performance ads verticals.
• Recommend and prioritize innovative features to enhance the usability and performance of the platform, ensuring the ad creation experience is seamless and intuitive for these verticals.
• Collaborate with cross-functional teams to identify challenges, define product strategies, and set objectives that align with the needs of Commerce or Non-Commerce performance advertisers.
• Leverage customer feedback, user research, and data analytics to identify opportunities for growth and continuous improvement in the ad creation process.
• Stay up-to-date with ad tech trends and emerging technologies, applying this knowledge to keep TikTok at the forefront of advertising solutions.
• Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform.

Qualifications

Minimum Qualifications:

• BA/BS degree.
• 3+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.
• Experience building and launching ad interfaces or platform products.
• Strong knowledge of the online advertising ecosystem, including ad creation, optimization, and bidding.
• Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance.
• Proven ability to collaborate cross-functionally with engineering, design, data science, and other teams.
• Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders.

Preferred Qualifications:

• 3+ years of experience as a PM, building and launching ad interface or platform products.
• An understanding of performance ads, particularly within Commerce or Non-Commerce verticals such as shopping ads, lead generation, app ads and gaming.
• Experience in fast-paced environments, particularly within startups or rapidly evolving industries.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $185600 - $295200 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.