Product Strategy Manager – Brand & Creative (Generative AI) - Global Monetization Product and Technology

TikTok; San Jose (CA); On-site; USD 122,000 - 209,000; Full time

Job summary

TikTok is seeking a Product Strategy Manager – Brand & Creative (Generative AI) within the Global Monetization Product and Technology organization. You will shape AI-driven ad creative strategies and coordinate with product, analytics, and sales teams to inform go-to-market decisions.

You’ll build primary and secondary research, frame complex questions, and own a cross-functional research agenda focused on North American advertisers and agencies as priorities evolve.

Qualifications

• Bachelor's degree or above with several years in strategy consulting, corporate or product strategy, analytics, or related field.
• Strong structured problem solving to define ambiguous questions and drive to decisions.
• Quantitative rigor with market sizing, data analysis, and clear metric definitions.
• Clear, conclusion-first communication with leaders, in writing and in person.

Responsibilities

• Build a sharp, fact-based view of the generative AI creative landscape and translate it into implications for product, customers and go-to-market decisions.
• Frame and own a research agenda around key business questions, set milestones, and share progress with product and business leaders.
• Partner with product teams on AI creative products, value proposition, business model, adoption barriers, and go-to-market—especially for NA advertisers and agencies.
• Identify cross-functional opportunities across the creative ecosystem and turn findings into actionable proposals for product, sales and operations.
• Combine primary research with data analysis to support key decisions and flexibly take on other strategic priorities as the business evolves.

Skills

Strategic thinking

Structured problem solving

Quantitative analysis

Communication (written and verbal)

Education

Bachelor's degree or higher

Job description

Product Strategy Manager – Brand & Creative (Generative AI) - Global Monetization Product and Technology

Location:

San Jose

Employment Type:

Regular

Job Code:

A164382

Responsibilities

The Global Monetization Product and Technology organization leads the product, engineering, and operations work behind TikTok's advertising business across global markets. Our mission is to build innovative products powered by advanced technologies that drive success for advertisers and creators worldwide.We solve complex challenges in scaling ad solutions across diverse markets, adapting to evolving customer and regulatory needs, and balancing commercial outcomes against a trusted, engaging user experience. The quality of that work directly influences client success, platform trust, and the sustainable growth of TikTok's global advertising business.You will shape the future of digital advertising, on work with measurable impact across TikTok's global ecosystem.About the TeamTikTok's Global Monetization Product and Technology (GMPT) team builds the advertising products that help businesses of every size grow on TikTok. Within GMPT, the Product Strategy team is a thought partner to product and business leaders. We bring market intelligence, sharp problem framing and clear trade-offs to the decisions that shape our products.About the RoleYou will support the product leaders behind TikTok's brand, traffic and creative advertising products. The initial focus is creative and generative AI: how AI is changing the way ad creative is made, scaled and measured, and what that means for GMPT's creative solution. As priorities evolve, the scope may extend to other strategic topics across the portfolio.The role sits where one of the fastest-moving areas of AI meets one of the world's largest advertising platforms. It suits someone who enjoys defining the problem as much as solving it.

• - Build a sharp, fact-based view of the generative AI creative landscape (market size and structure, model and tool providers, startups and their business models, competitors' AI creative offerings) and translate it into clear implications for product, customer and go-to-market decisions.
• - Frame and own a research agenda around the questions that matter most for the business, not only the ones already asked. Set milestones, share work in progress early, and iterate with product and business leaders.
• - Partner with product teams on AI creative products: value proposition, business model, adoption barriers (e.g., brand safety, controllability, workflow fit) and go-to-market, with particular attention to North American advertisers and agencies.
• - Look across the creative ecosystem, including advertisers, agencies, creators and AI tools, to identify structural opportunities, and turn cross-functional findings into proposals that product, sales and operations teams can act on.
• - Combine primary research (advertiser and agency conversations, expert interviews, hands‑on testing of AI tools) with data analysis to support key decisions.
• - Flexibly take on other strategic priorities across brand, traffic and creative products as the business evolves.

Qualifications

Minimum Qualifications

• - Bachelor's degree or above, and several years of experience in strategy consulting, corporate or product strategy, business analytics, or a related field.
• - Strong structured problem solving: you can take an ambiguous question, define it, break it down and drive it to a decision-ready answer.
• - Quantitative rigor, including market sizing, data analysis and precise metric definitions.
• - Clear, conclusion-first communication with leaders, in writing and in person.

Preferred Qualifications

• - Experience in digital advertising, ad tech, marketing tech, creative production, or at an agency.
• - Hands‑on familiarity with generative AI (e.g., image and video generation, AI agents). You try new tools yourself and form your own view.
• - Experience engaging advertisers or agencies directly, or running customer and expert research.
• - A mix of consulting and in‑house strategy experience.
• - A track record of owning an open-ended, long‑horizon topic and building a point of view that influenced real decisions.

Job Information

The base salary range for this position in the selected city is $121600 - $208800 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
3. 3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

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