Threads Growth & Real-Time Marketing Lead

Meta; San Francisco (CA); On-site; USD 190,000 - 258,000; Full time

Job summary

Meta is seeking a Product Marketing Manager for Threads within FOA Consumer Marketing to shape the product's growth narrative, GTM strategy, and cultural relevance. You will partner with product and executive leadership to define the marketing vision for Threads and elevate storytelling across channels and markets.

The role emphasizes real-time cultural moments, scrappy, low-cost activation ideas, and a builder mentality to create scalable playbooks while mentoring the Threads PMMs and aligning

Qualifications

• 12+ years of experience in product marketing, brand marketing, or consumer marketing.
• Experience leading marketing strategy for consumer-facing products at scale (100M+ users).
• Track record of defining and executing differentiated go-to-market strategies that drove measurable growth.
• Experience operating as a strategic partner to product and engineering leadership.
• Demonstrated ability to build GTM strategies from scratch in fast-moving, unstructured environments.
• Experience influencing executive decision-making through insights-driven storytelling.

Responsibilities

• Define and own product marketing strategy for a critical Threads pillar aligned to product and business goals.
• Own end-to-end GTM planning and execution for major product launches, feature rollouts, and cultural moments.
• Develop compelling product positioning and messaging frameworks for diverse global audiences.
• Serve as the senior marketing voice in product roadmap discussions, partnering with product, engineering, design, and policy.
• Drive research, cultural trend analysis, and competitive monitoring to inform strategy and recommendations.
• Champion a test-and-learn GTM mindset to develop scrappy, low-cost activation ideas and scalable playbooks.

Skills

Strategic marketing

GTM planning

Cross-functional collaboration

Job description

Meta is seeking a Product Marketing Manager for Threads within FOA Consumer Marketing to shape the product's growth narrative, GTM strategy, and cultural relevance. You will partner with product and executive leadership to define the marketing vision for Threads and elevate storytelling across channels and markets.

The role emphasizes real-time cultural moments, scrappy, low-cost activation ideas, and a builder mentality to create scalable playbooks while mentoring the Threads PMMs and aligning