Threads Brand Marketing Lead — Growth & Campaigns

Meta; Menlo Park (CA); On-site; USD 152,000 - 213,000; Full time

Job summary

Meta in Menlo Park, CA, is seeking a Brand Marketing Manager to define and grow the Threads brand as it scales globally. You will lead brand strategy and creative campaigns across paid, owned, and earned media, shaping how Threads is understood, discovered, and used.

You’ll collaborate with product marketing, design, and partnerships to ensure brand consistency, measure brand health, and drive user growth and engagement in real-time public discourse.

Qualifications

• 8+ years of brand marketing experience with integrated campaigns across digital and traditional channels.
• Experience owning brand strategy and campaign development for consumer-facing products or platforms.
• Experience using audience research, brand tracking data, and campaign analytics to inform strategy.

Responsibilities

• Develop and drive the brand marketing strategy for Threads, including positioning and campaign platforms.
• Lead integrated brand campaigns from creative brief through execution across paid, owned, and earned channels.
• Identify cultural moments and platform behaviors to keep Threads relevant and authentic.
• Collaborate with product marketing, communications, and design to ensure brand consistency.
• Define campaign measurement frameworks and analyze performance data to optimize campaigns.
• Synthesize insights to contribute to long-term Threads brand vision and strategic recommendations.
• Manage relationships with external agencies and ensure alignment with brand standards and outcomes.
• Align cross-functional stakeholders around brand priorities through structured planning processes.
• Coach peers on brand strategy and drive rigorous, insight-driven creative development.

Skills

Brand marketing

Campaign management

Cross-functional collaboration

Analytics & measurement

AI in marketing

Job description

Meta in Menlo Park, CA, is seeking a Brand Marketing Manager to define and grow the Threads brand as it scales globally. You will lead brand strategy and creative campaigns across paid, owned, and earned media, shaping how Threads is understood, discovered, and used.

You’ll collaborate with product marketing, design, and partnerships to ensure brand consistency, measure brand health, and drive user growth and engagement in real-time public discourse.