Product Marketing Manager, Threads

Meta Careers; Los Angeles (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Meta is seeking a Product Marketing Manager for Threads in Los Angeles, CA, to shape how Threads grows and engages users through strategic marketing and real-time cultural moments.

You will own product marketing strategy, collaborate with cross-functional partners, and drive GTM execution to accelerate Threads’ position as a destination for cultural conversation. This role demands bold thinking and fast execution in a dynamic environment.

Qualifications

• Prior experience in product marketing leadership roles.
• Strong ability to translate product strategy into market actions.
• Excellent storytelling and cross-functional collaboration.

Responsibilities

• Define and own product marketing strategy for Threads pillar aligned to product goals.
• Lead GTM planning, launch execution, and performance measurement.
• Partner with product, design and data teams to inform the growth narrative.

Skills

Product marketing

Go-to-market strategy

Cross-functional leadership

Storytelling

Job description

# Product Marketing Manager, ThreadsLos Angeles, CA+2 locationsProduct Marketing Management+ 1 moreApply nowWe're looking for a Product Marketing Manager to be a strategic marketing leader and GTM architect for Threads within the Family of Apps (FOA) Consumer Marketing organization. Reporting to the Global Director, Threads Marketing, you will play a critical role in shaping how Threads shows up in the world — driving the product's growth narrative, go-to-market strategy, and cultural relevance. A defining focus of this role is owning how Threads inserts itself into cultural moments — the inflection points where conversation explodes — and building innovative, scrappy playbooks that make Threads the home of real-time cultural dialogue.The Product Marketing, Creators, Threads team sits within Meta's FOA Consumer Marketing organization and is responsible for bringing Threads' story to the world. We're a lean, high-conviction team that values bold thinking, creative excellence, and deep user empathy. This role offers the opportunity to shape the marketing direction for one of Meta's most important new products at a pivotal growth moment.You will operate as a strategic thought partner to product and executive leadership, set the marketing vision for key areas of the Threads experience, and elevate the craft and rigor of the broader team. You'll work at the intersection of product strategy, consumer insights, brand storytelling, and real-time GTM execution to accelerate Threads' position as the destination for cultural conversation. This person will navigate ambiguous situations by defining structure, identifying priorities, and driving decisions with incomplete information, move fast, and define entirely new ways to show up — not waiting for a perfect playbook but writing it as they go.---## Product Marketing Manager, Threads Responsibilities* Define and own product marketing strategy for a critical pillar of Threads (e.g., creator ecosystem, community engagement, or core user growth), tightly aligned to product and business goals