Brand Ambassador - NYC/NJ

Whyte & Mackay; Newark (NJ); On-site; USD 28,000 - 41,000; Part time

Benefits offered by this job

Product allowance

Flexible hours

Competitive PTO / sick day / public-hô

Job summary

Whyte & Mackay is seeking a Brand Ambassador to drive in-store demonstrations, training for sales staff, and brand advocacy across NYC/NJ. This part-time, seasonal role requires evening and weekend availability and involves engaging consumers, reporting back on store activity, and upholding brand standards.

You will represent Whyte & Mackay across retailers, coordinate tastings, and support brand programming with flexible hours and compensation that reflects performance and time.

Qualifications

• Minimum of two years of relevant experience in beer, wine, or spirits.
• Valid driver’s license and access to a vehicle.
• Confident and convincing presenter.
• Skilled at creating activity reports and recaps.
• Familiarity with the three-tier system and related laws.

Responsibilities

• Train and motivate sales associates to sell brands in stores.
• Drive consumer trials with in-store demos and tastings.
• Maintain brand standards in-store merchandising and reporting.

Skills

Industry experience

Driver's license

Presenter

Reporting

Three-tier system knowledge

Evening/weekend availability

Job description

Job Title: Brand Ambassador

Function: Commercial-United States

Location: NYC/NJ

Contract: PART TIME- SEASONAL ROLE (15 hrs evening and weekends)

Date vacancy will close: Friday, September 18th. Where we receive high numbers of applications we may close vacancies early. If you think this is the right opportunity for you.

Who we are: Born in Glasgow, made in Scotland and enjoyed around the world. Whyte and Mackay is home to a collection of multi-award-winning global whisky brands led by The Dalmore, Fettercairn, Jura and Tamnavulin. Our mission is to be a driving force in whisky, renowned for building brands that stand-out. Enabled by our brilliant community of 700 colleagues, reaching across 16 countries and counting. We're led by our values, continuing to grow and invest and looking for great talent to join our brilliant community. Ready to hear more?

What the opportunity looks like

Retailer Training & Advocacy

• Ensure sales associates are trained and motivated to sell our brands to consumers.
• Make certain assigned stores lead the market in velocity and depletions

Consumer Tastings

• Drive consumer trial and purchase with a regular program of demos and tastings in-store.
• Execute a strategy from Leadership to reach consumers in and out of store, always with a aim to push sales back to partner retailer.

Store Merchandizing

• Enforce and maintain ideal brand standards in store, with detailed attention to inventory, shelving and adjacencies.
• Serve as Whyte and Mackay’s eyes and ears with chain retail, reporting not only on our brand’s representation in stores but that of our competitors as well.

Brand Programming and Support

Maximize in-store programming from Consumer Marketing and Trade Marketing.

• Work with team and partners to ensure agreed-upon assets and programming are in place and activated per brand plans.

Skills and experience that will help you be a success

For this role we’re looking for:

• A minimum of two years of relevant professional experience in the beer, wine, or spirits industry
• A valid driver’s license, clean driving record, and access to a vehicle.
• Confident and convincing presenter.
• Skilled at creating activity reports and recaps
• Familiarity with three tier system in beverage alcohol industry, and laws that regulate supplier activity.
• Willingness to work non-traditional hours (evenings, weekends)

We believe that everyone has the potential for growth in our roles! You may feel you don't tick every box for this role, but if you believe you have relevant experiences that could help you succeed we'd much rather you apply rather than rule yourself out based on any self-limiting beliefs!

Why join us

• Competitive base salary
• Flexible hours
• Competitive PTO / sick day/Public Holiday package
• Product allowance
• Professional and personal development opportunities

Range for the role: $20-30/hr. Pay may vary depending on experience, location, skills and qualifications.

Whyte & Mackay committed to being a welcoming, inclusive Company. We believe in the respect, dignity and human rights of all people. We do business with respect for people’s fundamental dignity and their human rights. This is anchored in our values, our policies and the commitments we have made to international standards. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity or expression, veteran status, disability or any other protected class.

Our team read each and every application, therefore you’ll hear back from us in due course. Should you require any adjustments to our recruitment process to help you be at your best then please contact us at [e-mail] and we’ll do what we can to support.

Candidate guidance on the use of AI in the application and screening process can be found on our career site.