Texas Product Growth & Testing Director

Advance America, Cash Advance Centers, Inc.; Town of Texas (WI); On-site; USD 120,000 - 180,000; Full time

Job summary

Purpose Financial is seeking a Director of Texas Product Growth & Testing to drive growth, personalization, and testing initiatives across the Texas market. You will lead strategic product initiatives, partner with Marketing, Operations, Legal, and Digital teams, and manage a high-performing team focused on data-driven growth.

The role requires a 6+ year track record in product management and 2+ years in a senior leadership role, with deep understanding of the Texas financial services landscape.

Qualifications

• 6+ years in product management, growth strategy, or related fields
• 2+ years in a senior leadership role managing cross-functional teams
• Proven track record of driving product growth and executing testing at scale
• Strong analytical skills with data-driven decision making
• Excellent communication and executive presentation skills
• Deep understanding of the Texas consumer financial services market

Responsibilities

• Develop and execute a comprehensive Texas product growth strategy
• Identify opportunities to expand product adoption across brands
• Partner with Marketing, Operations, Legal, and Digital teams
• Analyze market trends and customer insights to inform priorities
• Lead product testing and personalization across channels
• Design, lead, and manage A/B tests and pilots in Texas
• Build a structured testing framework and translate results into actions
• Champion continuous improvement and revenue-based decisions
• Represent Purpose Financial externally with partners and vendors

Skills

Analytical mindset

Business acumen

Cross-functional collaboration

Communication skills

Executive presentations

Education

Bachelor's degree in Business/Marketing/Finance/Technology

MBA preferred

Job description

Purpose Financial is seeking a Director of Texas Product Growth & Testing to drive growth, personalization, and testing initiatives across the Texas market. You will lead strategic product initiatives, partner with Marketing, Operations, Legal, and Digital teams, and manage a high-performing team focused on data-driven growth.

The role requires a 6+ year track record in product management and 2+ years in a senior leadership role, with deep understanding of the Texas financial services landscape.