Texas Product Growth Architect & Testing Lead

Advance America, Cash Advance Centers, Inc.; Irving, Northern (TX, KY); Hybrid; USD 140,000 - 200,000; Full time

Job summary

Purpose Financial is seeking a strategic and hands-on Director, Texas Product Growth & Testing to lead growth initiatives across the Texas market. This role partners with Marketing, Operations, Legal, and Digital teams to drive acquisition, retention, and personalized experiences, leveraging data-driven insights.

The ideal candidate has 6+ years in product management or growth strategy, with 2+ years in senior leadership, and a track record of scaling product growth and testing programs in

Qualifications

• Bachelor's degree in Business, Marketing, Finance, Technology, or related field required.
• Advanced degree strongly preferred.

Responsibilities

• Develop and execute a comprehensive product growth strategy for the Texas market, aligned with Purpose Financial’s broader product roadmap.
• Identify and capitalize on market opportunities to expand product adoption across Purpose Financial’s Advance America and Purpose Money brands.
• Partner cross-functionally with Marketing, Operations, Legal, and Digital teams to drive customer acquisition and retention.
• Analyze market trends, competitive landscape, and customer insights to inform growth priorities.
• Product Testing & Personalization across channels, determining and accelerating how users navigate to increase transactions.
• Design, lead, and manage A/B tests, pilot programs, and product experiments across Texas branch locations and digital channels.
• Build a structured testing framework to evaluate new product features, pricing models, and customer journeys.
• Translate test results into actionable insights and scalable recommendations for the broader organization.
• Champion a culture of continuous improvement and tangible revenue-based decision-making.

Skills

Product growth

Testing programs

Leadership

Analytics

Communication

Texas market knowledge

Education

Bachelor's degree (Business/Marketing/Finance/Technology/related field)

MBA (preferred)

Job description

Purpose Financial is seeking a strategic and hands-on Director, Texas Product Growth & Testing to lead growth initiatives across the Texas market. This role partners with Marketing, Operations, Legal, and Digital teams to drive acquisition, retention, and personalized experiences, leveraging data-driven insights.

The ideal candidate has 6+ years in product management or growth strategy, with 2+ years in senior leadership, and a track record of scaling product growth and testing programs in