Texas Product Growth & Testing Director

Purpose Financial; Town of Texas (WI); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Competitive Wages

Health/Life Benefits

401(k) Savings Plan with Company Match

Paid Parental Leave

Company Paid Holidays

Paid Time Off including Volunteer Time

Tuition Reimbursement

Business Casual Environment

Rewards & Recognition Program

Employee Assistance Program

Job summary

Purpose Financial is seeking a Texas-based Director of Product Growth & Testing to accelerate high-impact product and user journeys through data-driven personalization and experimentation. This role sits at the intersection of product strategy, customer experience, Marketing, and operations, driving growth with measurable, revenue-focused decisions.

The role requires 6+ years in product management or growth, 2+ years in leadership, and deep knowledge of the Texas consumer financial services

Qualifications

• 6+ years of progressive experience in product management, growth strategy, or related fields.
• 2+ years in a senior leadership role managing cross-functional teams.
• Proven track record of driving product growth and executing testing/experimentation programs at scale.
• Strong analytical skills with experience using data to drive decisions.
• Excellent communication and executive presentation skills.
• Deep understanding of the Texas consumer financial services market.

Responsibilities

• Develop and execute a comprehensive product growth strategy for the Texas market, aligned with Purpose Financial’s broader product roadmap
• Identify and capitalize on market opportunities to expand product adoption across Purpose Financial’s Advance America and Purpose Money brands
• Partner cross-functionally with Marketing, Operations, Legal, and Digital teams to drive customer acquisition and retention
• Analyze market trends, competitive landscape, and customer insights to inform growth priorities
• Product Testing & Personalization across channels, determining and accelerating how users navigate to increase transactions
• Design, lead, and manage A/B tests, pilot programs, and product experiments across Texas branch locations and digital channels
• Build a structured testing framework to evaluate new product features, pricing models, and customer journeys
• Translate test results into actionable insights and scalable recommendations for the broader organization
• Champion a culture of continuous improvement and tangible revenue-based decision-making
• Define and track KPIs for product growth and testing initiatives in the Texas market
• Deliver regular reporting and executive-level presentations on performance, learnings, and strategic recommendations
• Leverage data to identify friction points in the customer journey and drive measurable improvements
• Lead, mentor, and develop a high-performing team aligned with Purpose Financial’s Nine Core Principles
• Serve as one of the primary Texas market voices in product planning discussions and roadmap prioritization
• Build strong relationships with branch operations, the Digital & Product teams to ensure seamless product improvement rollouts
• Represent Purpose Financial externally with partners, vendors, and branch stakeholders as needed in the field

Skills

Product Growth

Data Analytics

Cross-functional Leadership

A/B Testing

Strategic Planning

Executive Communication

Education

Bachelor's degree in Business, Marketing, Finance, Technology, or related field

MBA (preferred)

Job description

Purpose Financial is seeking a Texas-based Director of Product Growth & Testing to accelerate high-impact product and user journeys through data-driven personalization and experimentation. This role sits at the intersection of product strategy, customer experience, Marketing, and operations, driving growth with measurable, revenue-focused decisions.

The role requires 6+ years in product management or growth, 2+ years in leadership, and deep knowledge of the Texas consumer financial services