Territory Sales Representative - SW Florida, MUH & Hospitality

Life Fitness; United States; Remote; USD 48,000 - 65,000; Full time

Benefits offered by this job

401(k) savings plan with employer 4%

Medical, dental and vision insurance

Paid holidays

Paid vacation days

Vehicle allowance

Mobile allowance

Employee discounts

Job summary

Life Fitness / Hammer Strength is seeking a Territory Sales Representative to drive growth across MUH and Hospitality markets in West Florida. This field-based role requires building relationships with developers, ownership groups, and hospitality customers, owning the full sales cycle, and delivering tailored solutions.

You will execute territory strategy, prospect opportunities, and manage Salesforce records while traveling 3+ days per week to engage with customers and close deals.

Qualifications

• 3+ years of B2B sales experience.
• Experience in fitness, real estate, hospitality, or amenity-focused industries preferred.
• Strong consultative selling and relationship-building skills.

Responsibilities

• Develop and execute a territory business plan focused on growing Life Fitness and Hammer Strength across MUH and Hospitality markets.
• Prospect and close new business opportunities with apartment communities, property developers, ownership and management groups, and hospitality customers.
• Build and manage relationships with key decision-makers and influencers across the territory.
• Own the full sales cycle, from prospecting and discovery through solution development, close, installation, and ongoing relationship management.
• Deliver strategic, solutions-based sales experiences that align Life Fitness and Hammer Strength offerings with customer needs.
• Present and reinforce the value proposition to differentiate our solutions in the market.
• Maintain an active field presence at least three times per week to meet customers and develop opportunities.
• Maintain accurate records in Salesforce and actively manage quotes, pipeline, and account activity.
• Collaborate cross-functionally to support a strong customer experience from sale through installation and ongoing support.
• Stay informed on trends in fitness, residential amenities, hospitality, and the broader market.

Skills

B2B sales

Consultative selling

Relationship building

Sales strategy

CRM (Salesforce)

Territory management

Communication

Tools

Salesforce

Job description

Job Overview

Join us as we empower the world to work out, creating healthier lives together. Are you passionate about fitness and ready to grow your career in B2B sales? Life Fitness / Hammer Strength is looking for a highly organized, driven Territory Sales Representative to drive growth across the Multi-Unit Housing (MUH) and Hospitality markets in West Florida, from Ocala south to Marco Island. In this role you’ll build relationships with property developers, ownership groups, management companies, and hospitality customers to bring best-in-class fitness experiences to the places where people live and stay. You’ll own the territory strategy and full sales cycle, identifying new opportunities, developing strategic customer relationships, and delivering solutions tailored to each property and customer. This is a highly customer-facing role that combines consultative selling, territory development, and relationship management.

Preferred Candidate Locations

This is a remote, field-based role, with an expectation of being on the road and in front of customers 3+ days per week. Candidates living in Tampa, St.Petersburg, Clearwater, Bradenton, Sarasota, Fort Myers, or Naples are strongly preferred (covering the I‑75 corridor from Tampa Bay through Collier County).

Compensation & Benefits

• Base salary + commission + allowances
• Uncapped commission structure
• Multiple bonus incentives available throughout the year
• Total compensation designed to reward high performance
• 401(k) savings plan + comprehensive benefits package

The salary range for this position, intended for U.S. applicants, is $47,500 - $64,800 annually.

This position is eligible to participate in Life Fitness / Hammer Strength’s Sales Incentive Plan with monthly commission eligibility, in addition to base salary. The amount of any commission and bonus varies based on attainment of individual performance goals and other relevant factors, subject to the terms and conditions of the applicable incentive plan.

This position is eligible to receive a vehicle allowance to offset the costs of using a personal vehicle for business related purposes.

This position is eligible to receive a mobile allowance to offset the costs of using a personal cell phone for business related purposes.

• a 401(k) savings plan with 4% employer match
• medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity
• identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions

Eligibility for benefits is governed by the applicable plan documents and policies.

Responsibilities

• Develop and execute a territory business plan focused on growing Life Fitness and Hammer Strength across the Multi-Unit Housing and Hospitality markets.
• Prospect and close new business opportunities with apartment communities, property developers, ownership and management groups, and hospitality customers.
• Build and manage relationships with key decision-makers and influencers across the territory.
• Own the full sales cycle, from prospecting and consultative discovery through solution development, close, installation, and ongoing relationship management.
• Deliver strategic, solutions-based sales experiences that align Life Fitness and Hammer Strength offerings with customer and property needs.
• Present and reinforce the Life Fitness and Hammer Strength value proposition to differentiate our solutions in the market.
• Maintain an active presence in the territory, with the ability to be in the field at least three times per week meeting customers, developing opportunities, and strengthening relationships.
• Maintain accurate records in Salesforce and actively manage quotes, pipeline, and account activity.
• Collaborate cross-functionally with internal partners to support a strong customer experience from sale through installation and ongoing support.
• Stay informed on trends across fitness, residential amenities, hospitality, and the broader vertical market landscape.
• Deliver against revenue targets while effectively managing territory priorities, travel, and expenses.

Qualifications

• 3+ years of B2B sales experience, with demonstrated success developing new business, managing a territory, and meeting or exceeding revenue targets.
• Experience in the fitness industry, real estate, property management, hospitality, or other amenity-focused industries preferred.
• Strong consultative selling and relationship-building skills, with the ability to navigate complex opportunities and influence decision-makers at multiple levels.
• Strategic and analytical thinker who can adapt to customer needs, market dynamics, and changing priorities.
• Experience using CRM platforms, with Salesforce preferred.
• Ability to travel regularly throughout the assigned West Florida territory.

Preferred Attributes

• Forward-thinking and curious.
• Collaborative, solutions-oriented problem solver.
• Strong relationship builder.
• Passion for fitness and wellness.

Equal Opportunity Employment

Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply.

Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regarding employment, recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.

Our Values

Our values drive how we work, grow, and win—together: We think customer first: We’re proactive, adaptable, and always improving the customer experience. We play as one team: We care, collaborate, and pick each other up—we win and lose together. We raise the bar on fitness innovation: We lead, not follow—pushing fitness further every day. We persevere and get it done: We out-work, out-match, and never compromise on quality or performance. We inspire each other to live healthier lives: We support well-being, inside and outside of work, to build a healthier world—together.

About the Company

Life Fitness / Hammer Strength has been inspiring the world to work out for more than 55 years. Every day, exercisers in more than 150 countries log in 1+ million workouts on the company’s connected fitness equipment – proving daily that Life Fitness/Hammer Strength is the world’s workout partner of choice. By seamlessly bringing innovative, high-performance and reliable equipment, wherever and whenever they work out, Life Fitness/Hammer Strength aims to inspire healthier lives. Headquartered outside of Chicago, in Rosemont, Illinois, the company manufactures and sells strength and cardiovascular equipment through its iconic Life Fitness and Hammer Strength brands. Life Fitnessis synonymous with innovation and quality in the cardio and strength training arena. The company’s cutting‑edge equipment is designed to inspire and motivate, helping exercisers achieve their fitness goals with ease and efficiency. Hammer Strengthstands as a testament to raw power and durability. Renowned for its line of plate‑loaded equipment, we dominate the strength training category with machines that are built to withstand the most intense workouts, trusted by athletes and fitness enthusiasts worldwide. By integrating the best of both brands, the company provides comprehensive workout solutions for commercial and consumer customers.

Ready to make an impact? Join us and help shape the future of fitness.