Territory Sales Representative - SW Florida, MUH & Hospitality

Life Fitness / Hammer Strength; Tampa (FL); Remote; USD 48,000 - 65,000; Full time

Benefits offered by this job

Uncapped commission

Vehicle allowance

Mobile allowance

401(k) with match

Comprehensive benefits

Job summary

Life Fitness / Hammer Strength is seeking a Territory Sales Representative to drive growth across MUH and Hospitality markets in West Florida, from Ocala to Marco Island. This remote, field-based role requires 3+ days on the road weekly and a focus on apartment communities, developers, and hospitality customers.

The ideal candidate has 3+ years in B2B sales with strong consultative selling, relationship-building, and CRM experience (Salesforce). Travel is expected regularly within West Florida.

Qualifications

• 3+ years of B2B sales experience.
• Experience in fitness, real estate, property management, hospitality, or related industries preferred.
• Strong consultative selling and relationship-building skills.
• Strategic and analytical thinker with adaptability to market dynamics.
• Experience using CRM platforms, Salesforce preferred.

Responsibilities

• Develop and execute a territory business plan to grow Life Fitness and Hammer Strength in MUH and Hospitality markets.
• Prospect and close new business with apartment communities, developers, ownership/management groups, and hospitality clients.
• Build and manage relationships with key decision-makers across the territory.
• Own the full sales cycle from prospecting to installation and ongoing relationship management.
• Deliver targeted, solutions-based sales experiences aligning offerings with customer needs.

Skills

B2B sales

Consultative selling

Relationship building

Salesforce

Travel

Tools

Salesforce CRM

Job description

Join us as we empower the world to work out, creating healthier lives together.

Are you passionate about fitness and ready to grow your career in B2B sales? Life Fitness / Hammer Strength is looking for a highly organized, driven Territory Sales Representative to drive growth across the Multi-Unit Housing (MUH) and Hospitality markets in West Florida, from Ocala south to Marco Island.

In this role, you’ll build relationships with property developers, ownership groups, management companies, and hospitality customers to bring best-in-class fitness experiences to the places where people live and stay. You’ll own the territory strategy and full sales cycle, identifying new opportunities, developing strategic customer relationships, and delivering solutions tailored to each property and customer.

This is a highly customer-facing role that combines consultative selling, territory development, and relationship management.

Preferred Candidate Locations:

This is a remote, field-based role, with an expectation of being on the road and in front of customers 3+ days per week. Candidates living in Tampa, St. Petersburg, Clearwater, Bradenton, Sarasota, Fort Myers, or Naples are strongly preferred (covering the I-75 corridor from Tampa Bay through Collier County).

Compensation & Benefits

• Base salary + commission + allowances
• Uncapped commission structure
• Multiple bonus incentives available throughout the year
• Total compensation designed to reward high performance
• 401(k) savings plan + comprehensive benefits package

As Our Territory Sales Representative, You Will

• Develop and execute a territory business plan focused on growing Life Fitness and Hammer Strength across the Multi-Unit Housing and Hospitality markets.
• Prospect and close new business opportunities with apartment communities, property developers, ownership and management groups, and hospitality customers.
• Build and manage relationships with key decision-makers and influencers across the territory.
• Own the full sales cycle, from prospecting and consultative discovery through solution development, close, installation, and ongoing relationship management.
• Deliver strategic, solutions-based sales experiences that align Life Fitness and Hammer Strength offerings with customer and property needs.
• Present and reinforce the Life Fitness and Hammer Strength value proposition to differentiate our solutions in the market.
• Maintain an active presence in the territory, with the ability to be in the field at least three times per week meeting customers, developing opportunities, and strengthening relationships.
• Maintain accurate records in Salesforce and actively manage quotes, pipeline, and account activity.
• Collaborate cross-functionally with internal partners to support a strong customer experience from sale through installation and ongoing support.
• Stay informed on trends across fitness, residential amenities, hospitality, and the broader vertical market landscape.
• Deliver against revenue targets while effectively managing territory priorities, travel, and expenses.

What Life Fitness / Hammer Strength is looking for in our Territory Sales Representative:

• 3+ years of B2B sales experience, with demonstrated success developing new business, managing a territory, and meeting or exceeding revenue targets.
• Experience in the fitness industry, real estate, property management, hospitality, or other amenity-focused industries preferred.
• Strong consultative selling and relationship-building skills, with the ability to navigate complex opportunities and influence decision-makers at multiple levels.
• Strategic and analytical thinker who can adapt to customer needs, market dynamics, and changing priorities.
• Experience using CRM platforms, with Salesforce preferred.
• Ability to travel regularly throughout the assigned West Florida territory.

Preferred Attributes

• Forward-thinking and curious.
• Collaborative, solutions-oriented problem solver.
• Strong relationship builder.
• Passion for fitness and wellness.

At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation—in the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives. If you’re ready to bring out the best in people while powering the future of fitness manufacturing,

Want to take the next step in your career?

Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, We’ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and your experience and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know.

At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $47,500 - $64,800 annually.This position is eligible to participate in Life Fitness / Hammer Strength’s Sales Incentive Plan with monthly commission eligibility, in addition to base salary. The amount of any commission and bonus varies based on attainment of individual performance goals and other relevant factors, subject to the terms and conditions of the applicable incentive plan.This position is eligible to receive a vehicle allowance to offset the costs of using a personal vehicle for business related purposes.This position is eligible to receive a mobile allowance to offset the costs of using a personal cell phone for business related purposes.

Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions. Employees also have access to our state-of-the-art on-site fitness center featuring industry-leading Life Fitness and Hammer Strength equipment, making it easy to support health and wellness before, during, or after the workday. Eligibility for benefits is governed by the applicable plan documents and policies.

Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regarding employment, recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.

There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness/Hammer Strength will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through “@lifefitness.com” or \"@indoorcycling.com\" domain email addresses or \"[e-mail]\" for U.S. opportunities.

Life Fitness/Hammer Strength does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.