Regional Sales Manager - Heavy Equipment Industry

Federal Signal Corporation; Colorado; On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Company Vehicle Provided

Premium Health Insurance Benefits

401(k) Employer Matching Program

Vacation & Paid Personal Days

Job summary

Joe Johnson Equipment (JJE) is seeking a Regional Sales Manager for the Heavy Equipment Industry. The role covers the Southeast Colorado region, emphasizing field-based customer visits, product demonstrations, and strategic sales planning.

You will build relationships with municipalities, contractors, and private firms, manage full sales cycles, and work with internal teams to ensure customer satisfaction. Requires travel and strong sales acumen.

Qualifications

• Proven success in outside sales within heavy equipment or truck industries.
• Familiarity with CRM systems and full sales cycle (quote to delivery).
• Experience working with municipalities, government agencies, contractors, and private businesses.
• Mechanical aptitude or exposure to heavy equipment environments is an asset.
• Strong sales and customer service abilities with excellent communication skills.
• Self-motivated, results-driven and organized, with proficient MS Office use.

Responsibilities

• Manage full-cycle sales within the assigned territory from prospecting to delivery.
• Develop and execute strategic plans to increase sales volume and market share.
• Collaborate with Inside Sales, Service, and Parts Teams to meet customer needs.
• Build and expand customer relationships and identify new opportunities.
• Provide demonstrations and training sessions on product features.
• Represent the company at trade shows and industry events.
• Analyze territory performance and prepare sales forecasts and market insights.
• Use CRM to track interactions and maintain pipeline status.
• Contribute to broader organizational objectives through special projects.

Skills

Outside sales

CRM systems

MS Office

Territory management

Communication

Job description

Regional Sales Manager - Heavy Equipment Industry

Regional Sales Manager – Heavy Equipment Industry

About the Role

The Regional Sales Manager (RSM) will be responsible for the sale of various types of best-in-class heavy infrastructure trucks and equipment throughout their territory. They will serve as an ambassador for our products and a solution provider for our customers. This position will involve scheduling and travel throughout the assigned territory to conduct product demonstrations and to connect with new and existing customers about their heavy equipment requirements.

What You’ll Do

• Manage Full-Cycle Sales within assigned territory by overseeing all stages of the sales process—from prospecting and quoting to closing and delivery—ensuring a seamless customer experience and alignment with company standards.
• Develop and execute strategic plans to increase sales volume and market share, consistently meeting or exceeding established performance goals.
• Collaborate with Inside Sales, Service, and Parts Teams to ensure customer needs are met efficiently, leveraging team expertise to resolve issues and enhance service delivery.
• Build, maintain and expand customer relationships. Support existing clients while actively identifying opportunities to expand services and product offerings.
• Provide hands-on demonstrations and training sessions to customers, showcasing product features and benefits to support informed purchasing decisions.
• Represent the company at trade shows, industry events and other relevant events to stay current on industry trends, network with potential clients, and promote brand visibility.
• Analyze territory performance and prepare regular sales forecasts, activity reports, and market insights to inform business strategy.
• Use CRM to track customer interactions, sales data and maintain accurate and up-to-date records and pipeline status using CRM tools in accordance with company processes.
• Contribute to broader organizational objectives by completing special projects or tasks as assigned, demonstrating flexibility and team commitment.

Why You’ll Love Working Here

• 1 st Year of Employment: $90,000.00-$110,000.00 minimum guarantee
• 2 nd Year of Employment: Base Salary + Uncapped Commission Potential
• Company Vehicle Provided
• Premium Health Insurance Benefits
• 401(k) Employer Matching Program
• Vacation & Paid Personal Days

Status: Permanent

Travel: This is a field-based role focused on customer visits throughout the Southeast Colorado region, allowing you to build strong relationships and maintain a visible presence in the market. Travel within the region including overnight travel as needed is a core component

What You Bring

• Proven success in outside sales, ideally in agriculture, heavy equipment, or truck industries
• Familiarity with CRM systems and full sales cycle (quote to delivery)
• Experience working with municipalities, government agencies, contractors and private businesses
• Mechanical aptitude or exposure to heavy equipment environments is an asset
• Strong sales and customer service abilities
• Excellent communication and relationship-building skills
• Self-motivated, results-driven, and organized
• Proficient in MS Office
• Strong prospecting and territory management skills
• Flexible schedule and ability to travel
• Bilingual- English and Spanish is an asset but not required

Additional Requirements:

• Valid Commercial Driver's License (CDL) or the ability and willingness to obtain with company assistance.
• Must be able to pass a pre-employment background check in accordance with applicable laws.
• Primarily customer premises – shop, office, yard environments

Who We Are

Joe Johnson Equipment (JJE) is a leading distributor of public works equipment across North America. We support municipalities and contractors with equipment such as vacuum trucks, street sweepers, and sewer inspection systems.

We are a proud subsidiary of Federal Signal Corporation.

Our Core Values: Leadership, Customer Excellence, Integrity, Inspiration, Teamwork, Innovation, and Ambition

Accommodation is available upon request throughout the recruitment process in accordance with applicable laws.

Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThis employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.