Regional Sales Manager - Heavy Equipment Industry

Federal Signal Corporation; Aurora (CO); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Company Vehicle Provided

Premium Health Insurance Benefits

401(k) Employer Matching Program

Vacation & Paid Personal Days

Job summary

Joe Johnson Equipment in Colorado seeks a Regional Sales Manager to sell heavy infrastructure trucks and equipment across Southeast Colorado, traveling for product demonstrations and client meetings.

You will manage full-cycle sales, develop strategic plans to grow market share, coordinate with Inside Sales, Service and Parts, build lasting customer relationships, and represent the company at trade shows while using CRM to track opportunities and forecast activity.

Qualifications

• Proven success in outside sales and meeting targets.
• Familiarity with CRM systems and full sales cycle.
• Experience working with municipalities, government agencies, contractors and private businesses.
• Mechanical aptitude or exposure to heavy equipment environments.

Responsibilities

• Manage full-cycle sales from prospecting to delivery in the territory.
• Develop strategic plans to increase sales volume and market share.
• Collaborate with Inside Sales, Service and Parts teams to meet customer needs.
• Build and expand customer relationships and identify service/product opportunities.
• Provide hands-on demonstrations and training to customers.
• Represent the company at trade shows and industry events.
• Analyze territory performance and prepare forecasts and market insights.
• Maintain accurate CRM records and pipeline status.

Skills

Outside sales

CRM experience

Municipal contracts

Communication

Tools

MS Office

Job description

Regional Sales Manager – Heavy Equipment Industry

Territory: Southeast Colorado

About The Role

The Regional Sales Manager (RSM) will be responsible for the sale of various types of best-in-class heavy infrastructure trucks and equipment throughout their territory. They will serve as an ambassador for our products and a solution provider for our customers. This position will involve scheduling and travel throughout the assigned territory to conduct product demonstrations and to connect with new and existing customers about their heavy equipment requirements.

What You’ll Do

• Manage Full-Cycle Sales within assigned territory by overseeing all stages of the sales process—from prospecting and quoting to closing and delivery—ensuring a seamless customer experience and alignment with company standards.
• Develop and execute strategic plans to increase sales volume and market share, consistently meeting or exceeding established performance goals.
• Collaborate with Inside Sales, Service, and Parts Teams to ensure customer needs are met efficiently, leveraging team expertise to resolve issues and enhance service delivery.
• Build, maintain and expand customer relationships. Support existing clients while actively identifying opportunities to expand services and product offerings.
• Provide hands‑on demonstrations and training sessions to customers, showcasing product features and benefits to support informed purchasing decisions.
• Represent the company at trade shows, industry events and other relevant events to stay current on industry trends, network with potential clients, and promote brand visibility.
• Analyze territory performance and prepare regular sales forecasts, activity reports, and market insights to inform business strategy.
• Use CRM to track customer interactions, sales data and maintain accurate and up-to-date records and pipeline status using CRM tools in accordance with company processes.
• Contribute to broader organizational objectives by completing special projects or tasks as assigned, demonstrating flexibility and team commitment.

Why You’ll Love Working Here

• 1st Year of Employment: $90,000.00-$110,000.00 minimum guarantee
• 2nd Year of Employment: Base Salary + Uncapped Commission Potential
• Company Vehicle Provided
• Premium Health Insurance Benefits
• 401(k) Employer Matching Program
• Vacation & Paid Personal Days

Position Details

• Territory: Southeast Colorado
• Status: Permanent
• Travel: This is a field‑based role focused on customer visits throughout the Southeast Colorado region, allowing you to build strong relationships and maintain a visible presence in the market. Travel within the region including overnight travel as needed is a core component

What You Bring

• Proven success in outside sales, ideally in agriculture, heavy equipment, or truck industries
• Familiarity with CRM systems and full sales cycle (quote to delivery)
• Experience working with municipalities, government agencies, contractors and private businesses
• Mechanical aptitude or exposure to heavy equipment environments is an asset
• Strong sales and customer service abilities
• Excellent communication and relationship-building skills
• Self‑motivated, results‑driven, and organized
• Proficient in MS Office
• Strong prospecting and territory management skills
• Flexible schedule and ability to travel
• Bilingual- English and Spanish is an asset but not required

Additional Requirements

• Valid Commercial Driver's License (CDL) or the ability and willingness to obtain with company assistance.
• Must be able to pass a pre‑employment background check in accordance with applicable laws.

Work Environment

• Primarily customer premises – shop, office, yard environments

Who We Are

Joe Johnson Equipment (JJE) is a leading distributor of public works equipment across North America. We support municipalities and contractors with equipment such as vacuum trucks, street sweepers, and sewer inspection systems.

We are a proud subsidiary of Federal Signal Corporation.

Our Core Values

Leadership, Customer Excellence, Integrity, Inspiration, Teamwork, Innovation, and Ambition

Accommodation is available upon request throughout the recruitment process in accordance with applicable laws.