Territory Sales Manager - Outdoor & Sporting Goods

Colonial Group; Denver (CO); Remote; USD 90,000 - 130,000; Full time

Job summary

The Burton Area Manager position manages existing business and develops new opportunities across wholesale and resort channels within the assigned territory, serving as the primary contact for dealers and driving sell-in, sell-thru, and service programs.

You will support Burton's DTC/Flagship locations, resorts, and digital consumer engagement through clinics, events, and education, while hiring and managing seasonal staff and coordinating with the Territory Business Director for alignment and

Qualifications

• 3+ years of sales experience in sporting goods, apparel, or outdoor business.
• Proven track record executing sales strategies with well-known brands.
• Ability to visualize product assortments and influence dealer planning.

Responsibilities

• Establish, develop, and maintain sustainable business relationships across wholesale and resort accounts within the territory; understand account needs and business challenges.
• Serve as primary day-to-day contact for dealers, driving successful sell-in, sell-thru, and service programs for all categories.
• Lead the meeting cadence with assigned territory dealer and resort accounts through GTM phases and align with Territory Business Director.
• Execute preseason order writing for territory accounts, ensuring alignment between buys and demand plan.
• Partner with Marketing Retail to align marketing/trade spend and account plans, finalizing before Phase 5 inline showings.
• Deliver door-level merchandising and education at national accounts; resolve minor issues; escalate major concerns to National Account team.
• Identify and pursue sales opportunities across channels, anchoring decisions in brand guidelines and strategy.
• Hire, manage, and develop seasonal staff in the territory, in partnership with HR and policy.
• Educate consumers and dealer staff through clinics, product demos, and events using digital tools where applicable.
• Provide best-in-class service to end consumers and dealers across all channels.

Skills

Sales experience

Brand/channel experience

Remote work

Communication skills

Time management

Education

Bachelor's degree in Business or related field

Job description

The Burton Area Manager position manages existing business and develops new opportunities across wholesale and resort channels within the assigned territory, serving as the primary contact for dealers and driving sell-in, sell-thru, and service programs.

You will support Burton's DTC/Flagship locations, resorts, and digital consumer engagement through clinics, events, and education, while hiring and managing seasonal staff and coordinating with the Territory Business Director for alignment and