Snowboard Territory Manager — Wholesale & Resorts

Burton; Denver, Northern (CO, KY); Hybrid; USD 85,000 - 125,000; Full time

Job summary

The Burton Area Manager for the Denver region oversees wholesale and resort channels, develops new opportunities, and serves as the primary contact for dealers. The role drives sell-in, sell-thru, and service programs, while delivering door-level merchandising and education at national accounts throughout the territory.

You will hire, coach, and manage seasonal staff, coordinate with Territory Business Director, and support DTC/Flagship locations with events and clinics.

Qualifications

• Bachelor's degree, preferably in Business.
• Minimum 3 years of sales experience in sporting goods, apparel, or outdoor business.
• Proven track record executing sales strategies and programs with well-known brands.
• Ability to visualize product assortments and influence dealer assortment planning in support of Burton's objectives.
• Outgoing, agile, sales-driven attitude; strong self-organization and time management.
• Comfortable operating with digital/virtual tools for service, clinics, and consumer engagement.
• Ability to work remotely; extensive in-territory travel required, plus travel to Burton HQ as needed.

Responsibilities

• Establish, develop, and maintain sustainable business relationships across wholesale and resort accounts within the territory.
• Serve as primary day-to-day contact for dealers, driving sell-in, sell-thru, and service programs for all categories.
• Lead the meeting cadence with territory dealer and resort accounts, coordinating with category merchants and director to meet planning needs.
• Execute preseason order writing for territory accounts, ensuring alignment between buys and demand plan.
• Partner with Marketing Retail to align trade spend and account build-out plans for territory accounts.
• Deliver door-level merchandising and education at national accounts; escalate issues to National Accounts as needed.
• Identify and pursue sales opportunities across channels, anchored in brand guidelines and channel strategy.
• Bring new distribution opportunities and account alignment changes to Territory Business Director for review.
• Hire, coach, and manage seasonal sales staff within the territory in partnership with HR.
• Educate consumers and staff through seasonal clinics, product demos, showings, and regional events.
• Provide best-in-class service to end consumers and dealers across channels.
• Support DTC and Flagship locations through events, staff training, and merchandising standards.
• Work with merchandising to implement brand-aligned assortment plans regionally and by account.
• Collaborate on preseason order confirmation and shipping strategy with Account Specialists.
• Represent Burton professionally with accounts, consumers, and media as required.
• Analyze market, competitor, and consumer data; track sales and maintain reporting.

Skills

Sales experience

Digital tools

Remote work

Travel

Education

Bachelor's degree in Business

Job description

The Burton Area Manager for the Denver region oversees wholesale and resort channels, develops new opportunities, and serves as the primary contact for dealers. The role drives sell-in, sell-thru, and service programs, while delivering door-level merchandising and education at national accounts throughout the territory.

You will hire, coach, and manage seasonal staff, coordinate with Territory Business Director, and support DTC/Flagship locations with events and clinics.