Area Manager

Burton; Denver, Northern (CO, KY); Hybrid; USD 85,000 - 125,000; Full time

Job summary

The Burton Area Manager for the Denver region oversees wholesale and resort channels, develops new opportunities, and serves as the primary contact for dealers. The role drives sell-in, sell-thru, and service programs, while delivering door-level merchandising and education at national accounts throughout the territory.

You will hire, coach, and manage seasonal staff, coordinate with Territory Business Director, and support DTC/Flagship locations with events and clinics.

Qualifications

• Bachelor's degree, preferably in Business.
• Minimum 3 years of sales experience in sporting goods, apparel, or outdoor business.
• Proven track record executing sales strategies and programs with well-known brands.
• Ability to visualize product assortments and influence dealer assortment planning in support of Burton's objectives.
• Outgoing, agile, sales-driven attitude; strong self-organization and time management.
• Comfortable operating with digital/virtual tools for service, clinics, and consumer engagement.
• Ability to work remotely; extensive in-territory travel required, plus travel to Burton HQ as needed.

Responsibilities

• Establish, develop, and maintain sustainable business relationships across wholesale and resort accounts within the territory.
• Serve as primary day-to-day contact for dealers, driving sell-in, sell-thru, and service programs for all categories.
• Lead the meeting cadence with territory dealer and resort accounts, coordinating with category merchants and director to meet planning needs.
• Execute preseason order writing for territory accounts, ensuring alignment between buys and demand plan.
• Partner with Marketing Retail to align trade spend and account build-out plans for territory accounts.
• Deliver door-level merchandising and education at national accounts; escalate issues to National Accounts as needed.
• Identify and pursue sales opportunities across channels, anchored in brand guidelines and channel strategy.
• Bring new distribution opportunities and account alignment changes to Territory Business Director for review.
• Hire, coach, and manage seasonal sales staff within the territory in partnership with HR.
• Educate consumers and staff through seasonal clinics, product demos, showings, and regional events.
• Provide best-in-class service to end consumers and dealers across channels.
• Support DTC and Flagship locations through events, staff training, and merchandising standards.
• Work with merchandising to implement brand-aligned assortment plans regionally and by account.
• Collaborate on preseason order confirmation and shipping strategy with Account Specialists.
• Represent Burton professionally with accounts, consumers, and media as required.
• Analyze market, competitor, and consumer data; track sales and maintain reporting.

Skills

Sales experience

Digital tools

Remote work

Travel

Education

Bachelor's degree in Business

Job description

Denver Hub, 2649 Walnut St, Denver, Colorado, United States of America

Job Description

Posted Wednesday, August 26, 2026 at 4:00 AM

At Burton, we are a purpose-led brand rooted in snowboarding and the outdoors. We fight for the future of our people, planet, and sport. We aim to maximize our positive social impact and minimize our negative environmental impact while delivering high-quality performance products.

As a global leader in snowboarding, we’recommittedto diversity, equity, and inclusion for the long-term health of our company, sport, and community. Through these efforts, we aim to make snowboarding and the outdoors accessible to all.

Summary of Position

The Area Manager manages existing business and develops new opportunities across wholesale and resort channels within their assigned territory, serving as the primary day-to-day contact for dealers and driving sell-in, sell-thru, and service programs across all categories. The Area Manager also delivers door-level merchandising execution and clinic/product education at national accounts located within the territory, and resolves minor, on-the-spot operational issues at those doors, escalating account-wide or contractual issues to the National Account team.

The Area Manager supports Burton's DTC/Flagship locations, resorts, and digital consumer engagement through clinics, events, and education - without owning DTC strategy or P&L, which remain with the Retail and Digital organizations. The Area Manager also hires and manages seasonal sales support staff within the territory, and brings any proposed changes to territory account alignment to the Territory Business Director for review and approval.

Essential Functions (other duties may be assigned)

• Establish, develop, and maintain sustainable business relationships across wholesale and resort accounts within the territory; understand account needs and business challenges.
• Serve as primary day-to-day contact for dealers, driving successful sell-in, sell-thru, and service programs for all categories.
• Lead the meeting cadence with assigned territory dealer and resort accounts through GTM Phase 1, Phase 3, and Phase 5 — including preline meetings, line presentation, forecasting, and inline real showings — coordinated with category merchants (Hardgoods, Softgoods, Anon) and the Territory Business Director to meet planning needs and timelines.
• Execute and review preseason order writing for assigned territory accounts, ensuring alignment between account buys and demand plan.
• Partner with the Marketing Retail team during the Phase 3 process to align marketing/trade spend and account-specific build-out plans for assigned territory accounts, ensuring alignment is finalized before Phase 5 inline showings and retailer purchasing.
• Deliver door-level merchandising execution and clinic/product education at national accounts within the territory; resolve minor, on-the-spot operational issues on the spot; elevate account-wide, contractual, or multi-door issues to the National Account team. (National account planning cadence is owned by the National Account Lead; the Area Manager supports execution only.)
• Identify and pursue sales opportunities across all channels, anchoring decisions in brand guidelines and channel segmentation strategy.
• Bring identified new distribution opportunities and potential account alignment changes to the Territory Business Director for review; do not implement changes to territory account alignment without Territory Business Director approval.
• Hire, manage, develop, and — where necessary — terminate seasonal sales support staff within the territory, in partnership with HR and in accordance with company policy and local employment law.
• Educate consumers, DTC store staff, and dealer sales staff across all categories through seasonal clinics, product demos, showings, and regional events, utilizing virtual and digital tools where applicable.
• Provide best-in-class service to end consumers and dealers, building relationships and resolving issues across all channels.
• Support Burton/Anon DTC and Flagship locations through event support, staff training/clinics, and merchandising standards, in coordination with Retail and Marketing teams — without owning DTC strategy, P&L, or long-term planning.
• Work with the internal merchandising team to implement best-in-class merchandising standards throughout the assigned territory.
• Plan and manage optimized product assortments aligned with brand strategy, regionally and account specific.
• Collaborate with Account Specialists on preseason order confirmation and shipping strategy execution (Pull Forward, Priority Account, Fill Rates).
• Represent Burton/Anon professionally with accounts, consumers, and media as required.
• Analyze market, competitor, and consumer behavior; track sales and maintain accurate reporting.

Skills & Experience Required

• Bachelor's degree, preferably in Business.
• Minimum 3 years of sales experience in sporting goods, apparel, or outdoor business.
• Proven track record executing sales strategies and programs with well-known brands.
• Ability to visualize product assortments and influence dealer assortment planning in support of Burton's strategic objectives.
• Outgoing, agile, sales-driven attitude; strong self-organization and time management; ability to manage multiple issues simultaneously.
• Comfortable operating with digital/virtual tools for service, clinics, and consumer engagement.
• Ability to work remotely; extensive in-territory travel required, plus travel to Burton HQ as needed.

Though we wish we could reach out to all applicants personally, you will only be contacted directly should you be chosen to move forward in the process. Candidates not chosen for this particular opportunity are encouraged to check back often for other roles as they are posted. Keep trying!

Work Location Eligibility: Burton Snowboards is currently able to hire for this position in the following states: California, Colorado, Connecticut, Washington D.C., Florida, Idaho, Illinois, Maryland, Massachusetts, Montana, Nevada, New Hampshire, New York, North Carolina, Oregon, Pennsylvania, Rhode Island, Utah, Vermont, Washington, West Virginia, and Wisconsin. Candidates MUST reside in one of these locations at the time of hire.