Role Purpose
- Responsible for overall sales achievement & volumes for regular & volume building products in assigned territories
- Key Account Management
- Identifying & exploring potential market development opportunities in consultation of Field Marketing Team
- People & Processes Management
- Driving Business Initiatives in the assigned territories
- Inventory Management
Sales Management
- Achieving assigned sales objectives & targets in terms of;
- Overall primary & secondary sales Value
- Product & territory Wise Sales
- New/Focused Products Sales
- Devising and executing strategies (not restricted to schemes) to counter competition aggressively
- Ensuring distributors management as per distributors management policy
- Ensuring 100% schemes execution in consultation with reporting managers & sales operations Team
Key Account Management
- Adopting potential key outlets as per laid down norms and assigned targets
- Preparing & adhering self DRCP compliance of key outlets
- Increasing the company's counter share of identified key outlets
- Ensuring the visibility/availability of the companys brands/products on key outlets in consultation of marketing team
User Development
- Working closely with field marketing team (BDM/ABDM) for achieving field marketing targets for users/influencers activation of key accounts
- Building relationship and drive direct engagement with large contractors & architects
People & Process Management
- Min. 03 days full day working per allocated sales officer from grooming and coaching the team perspective.
- Ensuring resource gap filling through recommending the hiring of quality sales officers in the territory
- Promoting the culture of performance, work compliance, cohesiveness and synergy within the team as to achieve the desired business objectives as a team
- Ensuring proper & effective induction of new hires in the territory as per the laid down norms
- Ensuring work & process compliance of team as per the laid down norms
- Full ownership and championing of all systems, processes, policies and business ensuring adherence
- Supervise and ensure training (product, systems and sales training) of sales officers
- Monitoring the performance of sales officers and enabling them to achieve expected performance standards through timely performance feedback and counselling
- Ensuring 100% execution of new product launches and providing post launch feedback to category/product managers
- Driving execution of regional business initiatives in the field
- Collecting, capturing & conveying feedback to HO team on all the aspects of the business including product quality, pricing, packaging, new product ideas, competition activities, schemes across channel, users, influences & field employees
Inventory Management
- Ensuring 100% inventory management & receivables management.
- Responsible for process digitization i.e. DMS, Order management and Vishwas App for retailers.