Altadis U.S.A. is one of the nation’s leading makers of premium cigars, with a portfolio that includes Montecristo, Romeo y Julieta, H. Upmann, Trinidad, and Aging Room. We are seeking a Premium Territory Manager to own and grow our business across New England. (Territory includes: New Hampshire, Connecticut, Boston, Maine, and Vermont).
This is a fully field-based selling role, calling on premium tobacconists, distributors, and special accounts. Time is spent in stores with owners and buyers - selling the portfolio, executing brand standards, running events, and opening new doors.
The Territory Manager owns the territory end to end: building the call cycle, prospecting new business, executing retail programs and managing the territory budget. Performance is measured against clearly defined KPIs covering territory growth, focus brand distribution, and in-store event execution.
(Living in MA or CT preferred).
Territory Ownership and Growth
- Own and execute the territory sales plan, including account-level targets, customer relationships, delivery of revenue and market share growth.
- Deliver against defined Key Performance Indicators for territory growth, focus brand distribution, and program execution.
- Analyze local market conditions, competitive activity, account performance, and adjust the plan accordingly.
- Provide regular, accurate reporting on territory performance, call activity, and market conditions.
Business Development
- Actively hunt for new business. Continuously scan the market for new accounts, new points of distribution, and dormant accounts that can be reactivated.
- Identify, research, and secure new customers through market analysis, industry resources, and direct prospecting.
- Protect and grow the existing base by increasing share of business within current accounts.
Selling and Account Management
- Solicit orders across an extensive product portfolio and work with accounts to maintain appropriate inventory levels.
- Present and introduce new brands, sizes, and packaging to all accounts, in line with company strategy.
- Quote prices and credit terms to direct-buying customers
- Build and maintain strong working relationships with owners, buyers, and channel retail contacts throughout the territory.
Retail Execution and Events
- Execute merchandising and brand standards that drive product visibility, accessibility, and consumer engagement at retail.
- Initiate, plan, and execute in-store retailer and consumer events that showcase our brands.
- Organize, attend partnership and sampling events within the territory.
Planning and Administration
- Build the call itinerary and maintain a consistent call cycle across assigned accounts.
- Plan efficient travel routes that prioritize high-value accounts and maximize selling time in front of customers.
- Maintain accurate and timely records of call activity, orders, and account information in company systems.
- Manage the territory budget and expenses efficiently within policy
Required
- Three or more years of field sales or account management experience.
- Demonstrated ability to manage KPIs and a territory budget to deliver profitable growth.
- Strategic portfolio selling skills across a broad product range.
- Disciplined merchandising and brand standards execution at retail.
- Strong organizational and time management skills, with the ability to work independently
- Exceptional interpersonal and relationship-building skills.
- Strong work ethic, flexibility, and a solution-oriented approach.
- Familiarity with CRM or order-entry systems.
- Willingness to be in-market daily and to travel overnight approximately 50% of the time.
- Valid driver's license and the ability to operate a motor vehicle.
- Must reside within the assigned territory or be willing to relocate to it.
- Must be 21 years of age or older.
Preferred
- Experience in premium cigars, tobacco, beverage alcohol, or other luxury/specialty retail categories.
- Experience selling through both independent retail and wholesale distributor channels.
Work Environment and Physical Demands
- The duties of this position are performed in part inside retail or other tobacco environments with smoke.
- The employee is occasionally exposed to humid conditions in retail humidors.
- The employee may frequently lift or move up to 35 pounds.
What We Offer
- Competitive base salary with a performance-based incentive plan.
- Company vehicle.
- Travel and business expense reimbursement.
- Medical, dental, vision, and 401(k).
- Paid time off and company holidays.
- Opportunity for advancement within the sales organization.