Territory Sales Incharge - GT - Goa

Brillon Consumer Products; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Brillon Consumer Products is seeking a results-driven Sales professional with 3-5 years in General Trade within the FMCG sector. The role emphasizes selling excellence, data-driven decision making, and close collaboration with regional teams to accelerate distribution growth.

The candidate should be proficient in MS Excel, comfortable reading data, and capable of planning and executing sales strategies across multiple channels. MBA preference is noted for higher qualification alignment.

Qualifications

• Graduate degree required; MBA preferred.
• 3-5 years of General Trade FMCG experience.
• Strong Excel skills and data reading/interpretation abilities.

Responsibilities

• Meet S&D targets by implementing area sales & development plans.
• Develop sales forecasts for all categories based on trends.
• Create channel sales strategy for the assigned geography in consultation with Manager Sales.
• Allocate sales targets to territories based on inputs/calendar and market growth.
• Plan and achieve distribution expansion as per budgets.
• Handle stocks and logistics planning for the area.
• Ensure distributor claims are settled timely with verification.
• Maintain distributor ROI and resolve issues with distributors.

Skills

Excel proficiency

Data interpretation

Channel sales

Education

Graduate degree

MBA preferred

Job description

Roles and Responsibilities

• Meet S&D targets by effective implementation of area sales & development plans.
• Develop Sales forecast for all categories based on trends.
• Develop channel sales strategy for geography assigned in consultation with Manager.
• Define allocation of sales targets to the different territories in consultation with Manager Sales based on clear understanding of calendar of inputs/market growth/category growth.
• Plan and achieve distribution expansion as per budget plans.
• Stocks and logistics planning for the area.
• Ensure distributor claims are settled in time by proper scrutiny and on field verification.
• Ensure retention of agreed ROI for the distributors.
• Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets.
• Develop distribution strategy in line with changing channel mix.
• Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to Manager Sales.
• Execute and track distribution expansion by class of towns, type of OLs and category as per plan and take corrective action, wherever required.
• Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed time lines.
• Build trust and relationship with Modern Trade and Company by providing clarity and solutions to any issue raised by them within a reasonable time frame.
• Work very closely with Regional Trade Marketing /Key Account teams in management of schemes/promotions/contests being run to promote company brand.
• Execute specific promotions - exhibitions, sampling, in-store activities etc. in Key A/Cs.
• Plan for new product launches by channel based on thorough understanding of category and distribution objectives for the products to be launched.

Desired Candidate Profile

• Education Graduate Must, MBA preferable.
• 3-5 years of experience in General Trade from FMCG industry only.
• Good understanding of MS Excel is a must.
• Should be able to read and understand data.