Territory Rental Equipment Sales Pro – Denver Metro

Wagner Equipment Co; Aurora (CO); On-site; USD 60,000 - 110,000; Full time

Benefits offered by this job

PTO

Health insurance

Life insurance

401(k)

Tuition reimbursement

EAP

Employee discounts

Job summary

Wagner Equipment Co. is seeking a Rental Equipment Territory Sales Representative in the Denver metro area.

You will own and grow a defined ZIP-coded territory, develop new accounts, and expand relationships with general contractors, industrial accounts, and specialty trades while positioning Wagner CAT Rentals as the first call for equipment solutions. This role combines outside sales, account management, and business development, requiring proactive prospecting, site visits, and precise

Qualifications

• High school diploma or equivalent.
• 3+ years of sales, account management, or customer-facing experience.
• Valid driver's license with a clean driving record.
• Proficient with CRM systems, Microsoft Office, and mobile tech.
• Willing to travel throughout the territory as required.

Responsibilities

• Own and grow a defined ZIP-coded territory across the Denver metro area, developing new accounts and expanding existing relationships.
• Prospect and qualify new accounts — including dormant accounts, non-customers, and competitors' customers — across construction, industrial, municipal, and specialty-trade segments through cold calls, jobsite visits, and networking.
• Serve as the primary point of contact for assigned customers and their subsidiaries, managing accounts day to day through regular visits to customer offices, facilities, and job sites.
• Understand customer projects and recommend the right equipment solution, including demonstrations and product presentations to current and prospective customers.
• Build and execute a territory sales plan and account action plans that prioritize coverage, pipeline development, and account retention.
• Prepare and follow up on rental quotes, negotiate terms, and close business in coordination with branch leadership.
• Maintain a disciplined pipeline and log all sales activity, opportunities, and customer interactions in the CRM.
• Cross-sell with specialty and other Wagner Equipment divisions to deliver complete equipment solutions.
• Coordinate with dispatch, operations, and service teams to ensure on-time delivery, equipment readiness, and a smooth customer experience.
• Respond promptly to customer needs and resolve service issues quickly.
• Travel up to 50% and support branch teammates at industry events and on jobsites.

Skills

CRM proficiency

Sales experience

Negotiation

Relationship building

Communication skills

Travel up to 50%

Education

High school diploma or equivalent

Bachelor's degree or equivalent experience

Tools

Wynne rental software

Salesforce CRM

Job description

Wagner Equipment Co. is seeking a Rental Equipment Territory Sales Representative in the Denver metro area.

You will own and grow a defined ZIP-coded territory, develop new accounts, and expand relationships with general contractors, industrial accounts, and specialty trades while positioning Wagner CAT Rentals as the first call for equipment solutions. This role combines outside sales, account management, and business development, requiring proactive prospecting, site visits, and precise