Territory Manager - LA

Frontline Wildfire Defense; Los Angeles (CA); Hybrid; USD 100,000 - 250,000; Full time

Benefits offered by this job

Company-provided equipment

Medical, Dental, Vision Insurance

401(k) retirement plan

Remote-friendly environment

Paid holidays

Job summary

Frontline Wildfire Defense is seeking a Territory Manager to drive new business across the Pacific Northwest region while maintaining a strong presence in the Los Angeles area. This individual contributor role emphasizes building a robust sales pipeline, conducting on-site visits, and delivering consultative solutions for defensible-space wildfire systems.

You will manage client relationships with contractors and other professionals, travel up to 50% of the week, and collaborate with

Qualifications

• 5–10+ years of independent sales experience with a proven track record.
• Experience selling to B2B/B2C customers and working with contractors, architects, or trade pros.
• Background in in-home or consumer product sales with complex sales cycles.
• Adjacent industry experience (turf, premium landscaping, building materials, HVAC, etc.) preferred.
• Strong territory management, prospecting, and relationship development.
• Must be located in the Los Angeles area.
• Excellent communication and problem-solving skills.
• Ability to work remotely and travel to customer locations (50% of week).
• Strong presentations skills and CRM/GS proficiency.

Responsibilities

• Own an individual sales quota.
• Build and maintain a sales pipeline of potential customers, from prospecting to installation.
• Self-generate new customer relationships and sales appointments.
• Manage sales pipeline and generate new business opportunities.
• Conduct in-person site visits and sales consultations with potential customers.
• Conduct face-to-face meetings with customers and provide detailed consultations.
• Generate prospective customer designs, proposals, and contracts.
• Educate customers on defensible space and wildfire defense systems.
• Coordinate with Project Management and Installation Teams for seamless handoffs.
• Work with Sales & Marketing Leaders to execute regional plans.

Skills

Territory sales

B2B/B2C sales

Prospecting

Relationship building

Presentations

CRM (Zoho)

Google Suite

Communication

Travel-ready

Self-starter

Tools

Zoho CRM

Google Workspace

Job description

Please note that we do not accept unsolicited candidate introductions, referrals, or resumes from external recruiters or staffing agencies.
Location: While this is a remote role, you will need to permanently be located in the Greater Los Angeles area (preferably commutable to the Pacific Palisades area) to be considered for this role.

Background Check Requirement
As part of our hiring process, Frontline Wildfire Defense conducts comprehensive background checks for all new hires. These checks typically cover the past 7–10 years and may include employment and education verification. For roles that require work in the field, driving record verification is also required. Employment offers are contingent upon the successful completion of these background checks.

About Frontline Wildfire Defense
Founded in 2017 by landscape ecologist and fire mitigation expert Harry Statter, Frontline developed the first fully integrated wildfire defense system to stop the leading cause of home loss in wildfires: ember-driven ignition. The system combines exterior sprinklers, full-coverage design, and connected software for remote monitoring and response, allowing homes to protect themselves long after families evacuate or infrastructure fails.
Proven effective during the 2025 Los Angeles wildfires, 96% of homes with Frontline systems survived. That success has earned top industry recognition, including Frontline being recognized as one of TIME’s Best Inventions 2025 in the Green Tech category and receiving the PCBC Gold Nugget Award for “Most Innovative Housing Concept” and the Best of IBS Award for “Best Home Technology.”
As wildfires grow hotter and more frequent, our vision is to give people the tools and strategies to live safely with fire. We’re building a mission-driven team creating real-world solutions in wildfire safety and climate tech.

About This Opportunity
We’re looking to add a new Territory Manager to our team to help generate new business. This is an individual contributor sales role where you will help prospective customers, develop local partnerships, and provide an incredible customer experience. The Territory Manager will focus on the Pacific Northwest region, and candidates must be self-starters with sales experience, a strong work ethic, and excellent communication and follow-up skills.

Key Responsibilities
Sales & Business Development

• Own an individual sales quota
• Build and maintain a sales pipeline of potential customers, from prospecting to installation
• Self-generate new customer relationships and sales appointments
• Manage sales pipeline and generate new business opportunities
• Conduct in-person site visits and sales consultations with potential customers
• Conduct face-to-face meetings with customers and provide detailed consultations
• Generate prospective customer designs, proposals, and contracts

Customer Education & Support
Educate customers on defensible space and wildfire defense systems
Educate clients about wildfire risks and our prevention systems
Provide ongoing customer support and maintain high satisfaction levels
Provide an exceptional customer experience from initial contact to installation and beyond

Collaboration & Coordination
Coordinate with the Project Management and Installation Teams to ensure seamless project handoffs and successful installations
Work closely with the Sales & Marketing Leadership team to execute Sales and Operating plans for your region
Collaborate with other teams to ensure timely and accurate installations

Relationship Building
Develop strategic partnerships with local stakeholders, fire departments, insurance partners, and other key organizations

CRM & Reporting
Maintain records within our CRM system to report updates and outcomes
Track all sales and customer interactions through CRM tools

Training & Development
Attend in-person and virtual trainings, meetings, and events as required

Qualifications
Must-Have

• 5-10+ years experience and proven track record in an individual contributor sales role
• Demonstrated success selling to B2B/B2C customers and experience working with general contractors, architects, or other trade professionals
• Background in in-home or consumer product sales, with the ability to manage complex, consultative sales cycles
• Experience within adjacent or complementary industries preferred, including: turf, high-end doors and windows, premium landscaping, specialty building materials, HVAC, or water filtration
• Strong territory management skills, including prospecting and relationship development
• Must be located in the Los Angeles area
• Excellent communication and problem-solving skills
• Ability to work remotely and travel to customer locations (50% of the week)
• Strong ability to create and deliver effective presentations
• Proficiency in CRM tools (Zoho) and Google Suite (Slides, Docs, Sheets, Gmail, Calendar, Drive)
• Vehicle and valid driver’s license required for local travel
• Must have reliable internet access at home

Nice-to-Have

• Previous experience in home services or real estate sales
• Familiarity with wildfire risk mitigation and defensible space concepts

Compensation & Benefits
Remote-friendly

• Salary range: $100,000 + HUGE commission opportunity tied to performance with total compensation at $250,000+
• Company-provided cell phone and laptop
• Medical, Dental, and Vision Insurance
• 401(k) retirement plan
• Flexible time off + 14 paid holidays (yes, your birthday is one of them!)
• Work-from-home stipend to support your remote setup
• Remote-first work environment, fostering work-life balance and autonomy
• Company-provided equipment
• Join a high-performing, mission-driven team doing work that truly matters
• And much more!

Join Our Mission!
If you're excited about building technology that protects homes and families from wildfire disasters, we want to hear from you! Apply today and become part of a fast-growing team with purpose and innovation at its core.
Diversity and inclusion are essential values at Frontline. We know we'll do our best and most impactful work when we feel represented, and we belong. We encourage talented people from a wide variety of backgrounds and experiences to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.