Territory Manager

STIHL Incorporated; Aurora (CO); Remote; USD 60,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Territory Manager to drive sales growth across a defined geographical area. This role involves building strong relationships with dealers, executing strategic promotions, and ensuring compliance with company policies. The ideal candidate will possess a Bachelor's degree, strong sales acumen, and proficiency in CRM and MS Office. With a focus on outdoor power equipment, this position offers exciting growth potential and the opportunity to make a significant impact in a thriving market. Join a forward-thinking company that values innovation and excellence in service.

Benefits

Medical, Dental & Vision Insurance

Company Paid Short & Long-Term Disability

Life Insurance

401k Plan with Employer Match

Vacation and Sick Time

11 Paid Holidays

Multiple Bonus Opportunities

Qualifications

• Bachelor’s degree or equivalent work experience required.
• Proficiency in MS Office and web-based programs essential.

Responsibilities

• Maximize sales by assessing market conditions and executing promotions.
• Train dealers on key programs and facilitate training sessions.

Skills

Sales Strategy Development

Market Analysis

Dealer Training

CRM Proficiency

Presentation Skills

Education

Bachelor’s Degree in Related Field

Tools

MS Office

CRM Software

Job description

About Us

As a family-owned company, it’s the people who continue to make STIHL a successful, world-class brand. Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL name has remained synonymous with outstanding innovations, high-quality products, and comprehensive service.

About the Role:

STIHL is seeking a highly motivated Territory Manager to join our team! With competitive compensation, excellent benefits, and exciting growth potential, it is a great time to join the STIHL team.

Company Benefits Include:

• Multiple bonus opportunities with potential annual merit increases
• Medical, Dental & Vision Insurance
• Company Paid Short & Long-Term Disability
• Company provided Life Insurance
• Fully vested after 5 years Pension Plan
• 401k Plan with employer match
• Vacation, and sick time with 11 paid holidays

Purpose

The Territory Manager (TM) is responsible for growing their defined geographical territory by measuring, planning, and enhancing the distribution of the full range of STIHL products through existing and new dealers. This is achieved by meeting assigned goals and initiatives, ensuring dealer compliance with STIHL policies, and acting as the liaison between dealers, the branch, and corporate. This is an outside sales position; the essential functions will be performed remotely.

Job Duties & Responsibilities

• Maximize STIHL sales by assessing market conditions, the competitive landscape, and existing dealers, and identifying strategies and promotions to increase distribution and profit, including booking and sales to dealers.
• Call on and visit dealers regularly to execute national and regional promotions, Point of Purchase, merchandising, and branch programs, working collaboratively with marketing, customer service, finance, and tech departments.
• Train new and existing dealers on key STIHL programs and facilitate training sessions with the territory support team, including coordination of STIHL University for large groups.
• Initiate new dealer development and ensure successful store setup and initial training.
• Attend and support STIHL at regional trade shows and dealer events to promote our products and services.
• Support initiatives such as BER, EDGE, and New Dealer programs.
• Develop business/action plans with dealers to analyze performance and set future growth goals.
• Maintain reporting through CRM, monthly field reports, and other territory intelligence reports.
• Handle dealer administration tasks, including email responses, follow-ups, scheduling, Outlook calendar management, and website setup and maintenance (SSO, Rewards, iCademy, eBiz, etc.).
• Perform other duties and responsibilities as assigned.

Specifications

• Bachelor’s degree in a related field or equivalent work experience.
• A valid driver’s license is required.
• Proficiency in MS Office and web-based programs.
• Effective time management, willingness for overnight travel, and strong presentation skills.
• Willingness to pursue continuing education and training; self-starter with minimal supervision.
• Outdoor power equipment experience is preferred.