Territory Field Marketing Manager, Events

Stronghouse; Greenville (SC); On-site; USD 60,000 - 90,000; Full time

Job summary

Stronghouse in Greenville, SC seeks a Territory Field Marketing Manager to drive customer acquisition and brand awareness through field programs. You will recruit and lead field teams, execute lead-generation campaigns, and partner with retail organizers to maximize engagement and ROI.

The successful candidate will manage onboarding, coaching, and performance, while ensuring training aligns with company standards and maintains CRM accuracy for reporting.

Qualifications

• Experience hiring, training, and managing teams.
• Background in event marketing or big-box retail.
• Proven success exceeding lead generation targets.
• Ability to work evenings and weekends.
• Experience in fast-paced environments.

Responsibilities

• Recruit, hire, train, supervise, and develop field marketing teams.
• Lead onboarding, coaching, performance management, and team development initiatives.
• Execute training programs aligned with company standards.
• Manage and track KPIs including leads, appointments, conversion rates, and ROI.
• Plan and execute high-volume lead generation campaigns.
• Develop territory-specific strategies to maximize engagement.
• Coordinate event logistics including staffing, scheduling, and materials.
• Generate leads personally while leading by example.
• Build and maintain relationships with retail partners and event organizers.
• Oversee territory operations including event calendars, inventory, and logistics.
• Maintain CRM accuracy and provide performance reporting.

Skills

Team leadership

Training & coaching

Lead generation

CRM experience

Data analysis

Communication

Tools

CRM systems

Job description

About Stronghouse

Strong on the Inside & Out. We know nothing's more valuable than what takes place on the inside of a home, the family moments that strengthen bonds. The lived experiences that shape communities. We believe our customers' attention should be on nurturing and enjoying their interests and their families, not on roofs, siding, or windows. Our job is to make sure that it never changes.

Position Summary

The Territory Field Marketing Manager drives customer acquisition and brand awareness through high-impact field marketing programs. This role leads to the recruiting, training, and management of field teams while executing lead-generation strategies across events and big-box retail locations. The ideal candidate is a hands-on leader with a proven ability to scale high-performing teams and deliver measurable results.

Key Responsibilities

• Recruit, hire, train, supervise, and develop field marketing teams (Events, Outreach, Big Box)
• Lead onboarding, coaching, performance management, and team development initiatives
• Execute training programs aligned with company standards
• Manage and track KPIs including leads, appointments, conversion rates, and ROI
• Plan and execute high-volume lead generation campaigns
• Develop territory-specific strategies to maximize engagement
• Coordinate event logistics including staffing, scheduling, and materials
• Generate leads personally while leading by example
• Build and maintain relationships with retail partners and event organizers
• Oversee territory operations including event calendars, inventory, and logistics
• Maintain CRM accuracy and provide performance reporting

Ensure Compliance With Company Standards And Partner Requirements

• Finding, coordinating, booking, and executing events within the territory
• Maintaining labor and expenses within the budget

Qualifications

• Experience hiring, training, and managing teams
• Background in event marketing or big-box retail
• Proven success exceeding lead generation targets
• Ability to work evenings and weekends
• Experience in fast-paced environments

Knowledge, Skills, and Abilities

• Strong leadership and coaching skills
• Excellent communication and interpersonal abilities
• Sales-driven mindset and customer engagement
• Ability to analyze data and optimize performanceExperience with CRM systems
• Highly organized and results-oriented

Travel Requirements

• Frequent travel within assigned territory
• Regular on-site presence at events and retail locations
• Travel for team oversight and event execution