Territory Beverage Sales Pro: Grow Brands and Relationships

La Crosse Beverage LLC; Onalaska (WI); On-site; USD 42,000 - 68,000; Full time

Benefits offered by this job

Great work environment

Paid time off

Health and dental insurance

401(k) savings plan

Company-paid life insurance

Short-term disability insurance

Long-term disability insurance

Flexible spending benefits

Job summary

Frank Beverage Group is seeking a Sales Representative to join our Wisconsin market. You’ll be the face of the company in your territory, building strong relationships with customers across on-premise and off-premise accounts, expanding brand presence, and driving sales.

You’ll spend days in the market, presenting new products, identifying opportunities, and coordinating with internal teams to deliver exceptional service and measurable results.

Qualifications

• High school diploma or GED required; bachelor's degree preferred.
• One year of sales experience required; beverage/distribution experience preferred.
• Must have valid driver's license and reliable vehicle; mileage reimbursements provided.
• Willing to work evenings, weekends, and holidays as needed for events.
• Must obtain liquor salesperson permits as required.
• Residency near the territory is a plus.

Responsibilities

• Build and maintain relationships with on-premise and off-premise customers through regular calls and events.
• Grow product distribution and hit sales and route goals through account management.
• Introduce new brands, products, packaging, and promotions to customers.
• Educate customers on products, brands, and industry trends.
• Manage orders, pricing, promotions, inventory, and reporting.
• Maintain displays and stock at retail accounts with clean, rotated inventory.
• Create and maintain promotional displays in partnership with customers and suppliers.
• Support accounts with product presentation and draft system basics.
• Monitor pricing, inventory, and market trends; identify opportunities.
• Collaborate with merchandisers, drivers, suppliers, and internal teams.
• Participate in meetings, supplier events, and customer activities.

Skills

Relationship building

Verbal communication

Written communication

Goal oriented

Customer service

Organization

Time management

Presentation skills

Office software

eoStar experience

Education

High school diploma or equivalent

Bachelor’s degree preferred

Tools

eoStar

Microsoft Office

Job description

Frank Beverage Group is seeking a Sales Representative to join our Wisconsin market. You’ll be the face of the company in your territory, building strong relationships with customers across on-premise and off-premise accounts, expanding brand presence, and driving sales.

You’ll spend days in the market, presenting new products, identifying opportunities, and coordinating with internal teams to deliver exceptional service and measurable results.