Social Media Specialist - Dietrich College

Carnegie Mellon University; Pittsburgh (Allegheny County); Hybrid; USD 52,000 - 78,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Retirement savings program

Tuition benefits

Paid time off & holidays

Life and disability insurance

Transit bus pass

Job summary

Carnegie Mellon University in Pittsburgh seeks a Social Media Specialist to craft authentic, on-brand storytelling for the Dietrich College. You will plan content, produce multimedia posts, and collaborate across teams to engage a wide audience.

The ideal candidate holds a bachelor’s in marketing/communications and 5+ years in social media, content creation, and analytics. Proficiency with Canva/Adobe and strong design skills are essential for success in this hybrid role.

Qualifications

• Bachelor's degree in marketing, communications, writing, graphic design or related fields.
• A minimum of 5 years of experience in social media, marketing, communications, content creation and/or a related field.
• Experience with Canva and/or Adobe products.
• Strong ability to plan, write, edit and produce posts with visuals.

Responsibilities

• Plan and develop content plans for social media that align with marketing strategies.
• Coordinate multimedia projects (photos and video) from planning through execution.
• Manage multiple projects concurrently.
• Create and edit posts and stories with compelling visuals for social media.
• Analyze data to measure campaign effectiveness and refine strategies.
• Stay up-to-date on platforms and trends; advise on engagement tactics.
• Hire and supervise student workers as needed.

Skills

Social media

Graphic design

Video content

Audience analysis

Team collaboration

Education

Bachelor's degree in marketing/communications/graphic design

Tools

Canva

Adobe Creative Suite

Job description

Carnegie Mellon University's Dietrich College of Humanities and Social Sciences is searching for a Social Media Specialist to join its team. The Social Media Specialist is responsible for using social media and multimedia tools to tell the college’s many and wide-ranging stories with an authentic, on-brand voice while aligning with university’s mission. This position offers a unique opportunity to be part of a team working to shape the digital presence of Dietrich College, engage with a wide variety of audiences and connect with future Dietrich College students. The successful candidate is someone who can thrive in a fast-paced environment, multitask and meet deadlines. You’re someone who is passionate about understanding audience needs and preferences, coming up with ideas and bringing those ideas to life in innovative ways. This dynamic role requires flexibility. Occasional evening and weekend work may be necessary. On a daily basis, some tasks could include capturing media content (photo/video), designing graphics, conducting interviews and participating in brainstorming meetings. The Social Media Specialist reports to Dietrich College’s Associate Dean for Communications.

Adaptability, excellence, and passion are vital qualities within Carnegie Mellon University. We are in search of a team member who can effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.

Core responsibilities

• Plan and develop content plans for social media that align with college- and university-wide marketing and communications strategy.
• Coordinate a wide range of multimedia projects — including photos and video — from planning through execution.
• Multiple projects may be concurrent.
• Conceptualize, write, edit and proofread individual posts and stories, including producing appropriate visuals, in a compelling storytelling fashion for social media.
• Collect and analyze data to measure the effectiveness of campaigns; make recommendations to refine and advance strategies to engage target audiences.
• Remain up-to-date on emerging platforms, trends and tools; provide consultation and make recommendations to enhance audience engagement.
• Hire and supervise student workers, as needed.

You should demonstrate

• Proficiency across social media platforms including LinkedIn, Instagram, YouTube and Facebook.
• Proficiency in graphic design using either Canva and/or Adobe products.
• High levels of creativity in taking photos and producing video content for social media.
• Strong understanding of the user experience and commitment to following best practices regarding digital accessibility.
• Ability to work effectively as a team member; able to reach consensus and achieve team goals; provide and accept feedback; and freely share information and knowledge with the team.
• Demonstrate the highest level of integrity while promoting CMU’s mission and values.
• Ability to quickly assimilate new knowledge and appropriately apply it on the job.
• Ability to make sound decisions with minimal supervision.

Qualifications

Bachelor's degree in marketing, communications, writing, graphic design or related fields. A combination of education and relevant experience from which comparable knowledge is demonstrated may be considered. A minimum of 5 years of experience in social media, marketing, communications, content creation and/or a related field.

Requirements

• Successful pre-employment background check

Additional Information

Sponsorship : Applicants for this position must be currently legally authorized to work for CMU in the United States. CMU will not sponsor or take over the sponsorship of an employment visa for this opportunity. Carnegie Mellon is not a qualifying employer for the STEM OPT benefit: only the 12-month OPT may be used to work at Carnegie Mellon.

Work Posture

This position is operating on a hybrid schedule, with an on-campus/in-office presence 4 days a week. During the interview process, a content planning/creation exercise may be required of final candidates.

Benefits

• Benefits eligible employees enjoy a wide array of benefits including comprehensive medical, prescription, dental, and vision insurance as well as a generous retirement savings program with employer contributions.
• Unlock your potential with tuition benefits, take well-deserved breaks with ample paid time off and observed holidays, and rest easy with life and accidental death and disability insurance.
• Additional perks include a free Pittsburgh Regional Transit bus pass, access to our Family Concierge Team to help navigate childcare needs, fitness center access, and much more!

At Carnegie Mellon, we value the whole package when extending offers of employment. Beyond credentials, we evaluate the role and responsibilities, your valuable work experience, and the knowledge gained through education and training. We appreciate your unique skills and the perspective you bring. Your journey with us is about more than just a job; it’s about finding the perfect fit for your professional growth and personal aspirations.

Are you interested in an exciting opportunity with an exceptional organization?!

Location Pittsburgh, PA Job Function Communications Position Type Staff – Regular Full Time/Part time Full time Pay Basis Salary More Information: Please visit “Why Carnegie Mellon” to learn more about becoming part of an institution inspiring innovations that change the world.

Carnegie Mellon University is an Equal Opportunity Employer/Disability/Veteran. Statement of Assurance

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If your heart is in your work, come work with us.

Carnegie Mellon University isn’t just one of the world’s most renowned educational institutions – it’s also a hotspot for some of the most talented doers, dreamers, and difference-makers on the planet.

When you join our staff, you’ll become an important part of our mission to create a healthier, safer, and more just life for all. No matter what your role or location, you’ll connect and collaborate with dedicated, passionate colleagues – and you’ll have the satisfaction of delivering work that truly matters. We cultivate a vibrant, welcoming environment where everyone is valued and encouraged to contribute and achieve.

In addition to competitive benefits and a robust support network, you’ll have access to many tools and resources to sharpen your abilities and professional skills, as well as opportunities to engage and share perspectives with a dynamic and inspiring community of uniquely talented staff, faculty, students, and alumni. The future is awaiting your expertise and intellect. Come join the architects of what’s next.

Learn more about Student Employment. Please see Faculty Careers. For technical assistance, email HR Services or call 412-268-4600.

We are committed to providing an accessible experience throughout our recruitment process. If you need assistance or a reasonable accommodation at any stage of the application, interview, or hiring process, please contact Equal Opportunity Services by email at [e-mail] or by phone at 412-268-5072.