Temporary International Digital Marketing Manager

Delicato; Napa (CA); Remote; USD 120,000 - 180,000; Full time

Job summary

Delicato is seeking a Temporary International Digital Marketing Manager for the Napa, CA area. This remote-friendly role partners with the International VP and cross-functional teams to develop and execute social media and digital strategies for Delicato’s international portfolio.

The role focuses on cross-platform strategy, brand consistency, and ROI across digital channels. The ideal candidate will drive consumer engagement and coordinate with agencies and internal teams to deliver integrated

Responsibilities

• Drive the international digital marketing agenda to grow e-commerce and ensure a seamless consumer experience.
• Ensure brand visuals and voices are communicated across digital channels and guide external agencies.
• Own the international team's social media and digital asset strategy and delivery.
• Serve as Social Media Subject Matter Expert for internal international and trade teams.
• Drive strategy across social channels for all brands in the international portfolio.
• Manage outside agencies and ensure ROI while maintaining brand standards.
• Provide strategic direction and collaborate with stakeholders to ensure 360-degree digital programming.
• Stay ahead of digital platforms and optimize presence on apps and websites; report findings to stakeholders.
• Synthesize insights into frameworks that inform strategy and business decisions across brands.
• Advocate for brands as liaison between U.S. National Marketing, Trade Marketing, and International teams.
• Create and maintain brand standards and annual plans with clear positioning and execution guidelines.
• Partner with U.S. National Marketing on strategic plans by analyzing product, category, consumer, and market dynamics.
• Establish and deliver integrated promotions and education materials engaging consumers, distributors, and partners.

Skills

Social media strategy

Digital advertising

Analytics

Brand stewardship

Agency management

Cross-functional collaboration

Job description

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Temporary International Digital Marketing Manager

Work Location Napa, CA

Position Purpose

Working with International VP, SMO manager and Regional Directors, the Digital Marketing Manager - International is responsible for developing and helping to execute the social media and digital strategies for all brands in Delicato’s International Portfolio. Serving as a digital marketing subject matter expert, this position ensures that our digital efforts are aligned with Brand positioning and generate ongoing consumer demand. Reporting to the Director Digital Marketing and working closely with the domestic Brand and Digital Marketing teams, this highly specialized position will develop and execute a cross-platform digital and content strategy supporting Delicato’s International brand marketing efforts and influence key stakeholders with the use of research, insights, and analytics.

*This is a remote position and candidate can be located anywhere in the US.

• Plays a critical role in driving the digital marketing agenda to grow international e-commerce business and ensures a seamless, on-equity consumer experience
• Ensures the brand visuals and voices are accurately communicated across all digital channels including but not limited to social media, digital advertising, SEO, retail marketplaces, and websites and acts as a steward for brand tone with outside agencies and partners
• In coordination with domestic Digital Marketing efforts, owns the strategy, communication and delivery of all social media and digital assets for the International Marketing team’s digital efforts for the International Marketing team’s digital efforts
• Serves as a Social Media Subject Matter Expert providing best practices and recommendations to internal International and Trade Marketing teams
• Drives strategy and execution across all social channels for all brands within the Delicato National portfolio, including Bota Box, Francis Ford Coppola, Noble Vines, Z. Alexander Brown, 1924, Three Finger Jack, Black Stallion, and Diora and more. Provides Social Media support and expertise for International and Exclusive brands.
• Manages multiple outside agencies and serves as lead point of contact to ensure quality and value of spending in all digital media are earning return on investment, and ensures brand standards and compliance are upheld, while deliverables are provided in a timely manner
• Consistently provides strategic direction and collaborates with internal and external stakeholders, i.e., content development firms, PR agencies, video production companies, technology vendors, etc., to ensure 360-degree programming is consistent and customized across all digital platforms
• Stays ahead of key digital marketing platforms/tools and optimize digital presence on key consumer facing touchpoints (apps, websites, digital ad units etc.); monitors and analyzes competitive digital activity; reports relevant findings to key stakeholders
• Utilizes paid tools with outside research to remain on the cutting edge of all digital insights; synthesizes and presents digital insights into frameworks that inform strategy and drive key business decisions across brand marketing findings to the broader marketing and sales organization
• Advocates for brands by serving as a key liaison between U.S. National Marketing, Trade Marketing, and International
• Creates and maintains brand standards and annual plans with clear brand positioning and execution guidelines
• Partners with U.S. National Marketing as part of the annual development of strategic brand plans by analyzing product, category, consumer, and market dynamics that ensure long-term brand growth
• Establishes and delivers fully integrated promotions and education materials that enables engagement amongst consumers, distributors, and retail partners