Digital Marketing Manager

Colangelo & Partners; San Francisco (CA); Hybride; USD 70 000 - 95 000; Plein temps

Avantages offerts par ce poste

Opportunities for Advancement

Fun!

Diversity

Work-life balance and generous PTO

Expertise

Learning Programs

Prestige

Pay & Benefits

Résumé du poste

Colangelo & Partners is a leading fine wine and spirits integrated communications agency in the United States. We seek a Digital Marketing Manager to lead multiple client accounts and develop complex paid and organic digital marketing and social media strategies.

This is a full-time, hybrid position with a San Francisco office at least three days per week. Salary range: $70,000 - $95,000, depending on experience.

Qualifications

• 4+ years of professional social media strategy experience.
• 2+ years of hands-on experience independently driving digital marketing strategy.
• 2+ years driving Meta Ads and Google Ads strategy with Blueprint/AdWords certification.
• Experience across paid ad platforms including Facebook/Instagram, LinkedIn, TikTok, Google.
• Ability to create and manage content calendars and mentor juniors.
• Strong problem-solving, analytics, and client-facing communication.

Responsabilités

• Independently lead client accounts with full strategy and cross-channel management.
• Delegate and review junior staff work, providing strategic feedback.
• Manage advanced campaigns for wine and spirits clients from planning to analysis.
• Develop plans to optimize conversion and ROAS across platforms.
• Set bids/budgets across platform, placement, and audience levels.
• Drive evolution of paid social and digital services for the agency.
• Support KPI measurement, benchmarking, and AI-enabled strategy adaptation.
• Act as the digital subject-matter expert for the team.

Connaissances

Social media strategy

Digital marketing strategy

Meta Ads & Google Ads

Paid social platforms

Content calendars & mentorship

Analytics & reporting

Communication & collaboration

Formation

BA/BS or equivalent

Description du poste

Colangelo & Partners (C&P) is a leading fine wine and spirits integrated communications agency in the United States, sought after by the top brands and industry players for the quality of their results, creativity, and return on investment.

We are searching for a Digital Marketing Manager to join ourDigital division. This role is mid- to senior-level. The position's main responsibilities are to effectively lead multiple client accounts & teams, and to spearhead the development of complex paid and organic digital marketing & social media strategies.

This is a full-time, hybrid position with benefits. The individual selected for this role will work from our San Francisco office at least three days/week.

Salary range: $70,000 - $95,000, depending on experience.

Responsibilities

• Independently lead client accounts, owning full strategy and communication for both paid and organic digital campaigns, including Meta, Google, LinkedIn, TikTok, Reddit, email marketing and website updates
• Strategically delegate and review the work of junior staff, providing strategic feedback to improve their performance over time and ensure client satisfaction
• Advanced campaign management for wine and spirits clients – from audience building and projections/proposals through development, execution, testing, analysis, reporting, and completion against client goals
• Develop effective plans to optimize conversion rates and maximize client ROAS
• Set and optimize bids and budgets across platform, placement, ad set, device, geographic, demographic, audience, and other levels
• Spearhead development of complex paid social and digital expertise for the agency, rounding out service offerings to client
• Contribute to GEO/AEO benchmarking and performance measurement to inform AI search strategies, establish KPIs, and identify opportunities to strengthen brand visibility across generative AI platforms.
• Act as the go-to digital expert, educating the team on the latest trends, best practices, and backend technologies.
• Other duties as assigned

Required Qualifications

• 4+ years of professional social media strategy experience
• 2+ years of hands-on experience independently driving digital marketing strategy
• 2+ years driving Meta Ads and Google Ads strategy – Must possess or be willing to undergo certification for Blueprint and Google AdWords
• Comprehensive knowledge and experience of all paid ad platforms
• Facebook/Instagram/X(Twitter)/LinkedIn/Pinterest/TikTok/Snapchat/Google
• Fully understands how to create effective content calendars and is able to uplevel ability of junior staff to create them as well
• Problem-solving and analytical skills coupled with the ability to act independently across competing priorities including emerging best practices with AEO/GEO
• Strong communication and interpersonal skills
• Ability to thrive in a fast-paced environment and to manage multiple campaigns and tight deadlines
• Understands social media content writing, tone of voice, content pillars, and platform-specific planning and writing
• Experience generating reports, analyzing complex data, and distilling it into digestible takeaways for clients
• BA/BS degree or similar equivalent

Preferred (but not required) Qualifications

• Experience working at an agency
• Experience with Sprout Social, Hoot Suite, or a similar social media management platform
• Well-informed on search engine optimization (SEO) strategies to incorporate AEO/GEO service offerings
• Understanding of wine & spirits, including advertising regulations for the industry
• Demonstrated interest in &/or hands-on experience with AI-powered marketing tools, data analysis, and insight generation, and possesses an ability/understanding of how to apply AI tools to better inform clients / help them achieve desired results

You Are:

• A team player with a solutions-oriented mindset
• Able to provide strategic feedback to junior team on their content
• Able to manage multiple projects/campaigns across internal teams
• Passionate about developing strong client relationships with wine & spirits clients
• A critical thinker who evaluates problems and challenges from all angles, proposing practical and/or out-of-the-box solutions based on expertise, client goals, industry trends, data, etc.
• Professional, polished, and able to be a client-facing agency ambassador
• Happy to occasionally visit our local clients in Napa and Sonoma

What we offer

• Clients: Our client list is incomparable, across a range of countries, regions, and categories.
• Opportunities for Advancement: We are growing within all of our categories every year, affording every employee potential for promotion and career advancement.
• Fun!: Happy hours, events, product tastings both in the office and outside.
• Diversity: We strongly believe the diversity of our staff – made up at all levels of people from all backgrounds, from 12 countries, speaking 8 languages – is our strength, not only because of the vibrant intellectual and cultural working environment such diversity fosters but because it reflects the diversity of the marketplace in which we make our appeal and the diversity of our clients.
• Work-life balance and generous PTO: We believe employees who are happier outside of work are happier at work, and vice versa, so we have created a culture that prioritizes work-life balance. We have a flexible PTO system and we take off the week between Christmas and New Year's.
• Expertise: We are the largest fine wine and spirits-focused integrated communications agency in the U.S.
• Learning Programs: The collective wine and spirits knowledge of our staff is unparalleled. You will have the opportunity to learn from others, both formally and informally, and through our in-house educational programs share your knowledge.
• Prestige: Our reputation in the industry, among both media and trade, is second to none, and an email address from our domain is afforded certain respect and a second look.
• Pay & Benefits: We offer competitive salaries within our category and full benefits - health, dental, vision, life insurance, 401K, and a generous PTO policy.