Temporary International Digital Marketing Manager

Delicato Family Wines; Napa (CA); À distance; USD 110 000 - 160 000; Plein temps

Résumé du poste

Delicato Family Wines is seeking a Digital Marketing Manager - International to develop and execute cross-brand social media and digital strategies for Delicato’s international portfolio. You’ll align digital efforts with brand positioning and drive consumer demand through insights-driven campaigns.

You will lead strategy across social channels, coordinate with domestic teams, manage agencies, and optimize the international e-commerce experience.

Qualifications

• Bachelor's degree in Marketing, Communications, or a comparable discipline.
• 4-5 years of directly related experience.
• Wine or Spirits Industry experience preferred.

Responsabilités

• Develop and execute cross-brand social media and digital strategies for Delicato’s International portfolio.
• Align digital efforts with brand positioning and drive consumer demand through insights and analytics.
• Coordinate with domestic teams, agencies, and partners to ensure consistent brand voice and ROI across channels.

Connaissances

Social media strategy

Digital marketing

Analytics and insights

Cross-functional collaboration

Formation

Bachelor's degree in Marketing, Communications, or comparable discipline

Description du poste

Position Purpose

Working with International VP, SMO manager and Regional Directors, the Digital Marketing Manager - International is responsible for developing and helping to execute the social media and digital strategies for all brands in Delicato’s International Portfolio. Serving as a digital marketing subject matter expert, this position ensures that our digital efforts are aligned with Brand positioning and generate ongoing consumer demand. Reporting to the Director Digital Marketing and working closely with the domestic Brand and Digital Marketing teams, this highly specialized position will develop and execute a cross-platform digital and content strategy supporting Delicato’s International brand marketing efforts and influence key stakeholders with the use of research, insights, and analytics.

• This is a remote position and candidate can be located anywhere in the US.
• Plays a critical role in driving the digital marketing agenda to grow international e-commerce business and ensures a seamless, on-equity consumer experience
• Ensures the brand visuals and voices are accurately communicated across all digital channels including but not limited to social media, digital advertising, SEO, retail marketplaces, and websites and acts as a steward for brand tone with outside agencies and partners
• In coordination with domestic Digital Marketing efforts, owns the strategy, communication and delivery of all social media and digital assets for the International Marketing team’s digital efforts for the International Marketing team’s digital efforts
• Serves as a Social Media Subject Matter Expert providing best practices and recommendations to internal International and Trade Marketing teams
• Drives strategy and execution across all social channels for all brands within the Delicato National portfolio, including Bota Box, Francis Ford Coppola, Noble Vines, Z. Alexander Brown, 1924, Three Finger Jack, Black Stallion, and Diora and more. Provides Social Media support and expertise for International and Exclusive brands.
• Manages multiple outside agencies and serves as lead point of contact to ensure quality and value of spending in all digital media are earning return on investment, and ensures brand standards and compliance are upheld, while deliverables are provided in a timely manner
• Consistently provides strategic direction and collaborates with internal and external stakeholders, i.e., content development firms, PR agencies, video production companies, technology vendors, etc., to ensure 360-degree programming is consistent and customized across all digital platforms
• Stays ahead of key digital marketing platforms/tools and optimize digital presence on key consumer facing touchpoints (apps, websites, digital ad units etc.); monitors and analyzes competitive digital activity; reports relevant findings to key stakeholders
• Utilizes paid tools with outside research to remain on the cutting edge of all digital insights; synthesizes and presents digital insights into frameworks that inform strategy and drive key business decisions across brand marketing findings to the broader marketing and sales organization
• Advocates for brands by serving as a key liaison between U.S. National Marketing, Trade Marketing, and International
• Creates and maintains brand standards and annual plans with clear brand positioning and execution guidelines
• Partners with U.S. National Marketing as part of the annual development of strategic brand plans by analyzing product, category, consumer, and market dynamics that ensure long-term brand growth
• Establishes and delivers fully integrated promotions and education materials that enables engagement amongst consumers, distributors, and retail partners
• Develops and owns goals and performance metrics for campaigns; monitors regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement; presents findings to key stakeholders and relevant parties
• Coordinates with International regarding the recommendation of products and pricing utilizing data and insights
• Executes International brand budgets that support key brand strategies; adheres to prescribed brand budgets
• Works collaboratively and in partnership with across Delicato functions
• Works on special projects as assigned
• Other duties may be assigned

• Bachelor’s Degree with emphasis in Marketing, Communications, or comparable discipline
• 4-5 years of directly related experience
• Wine or Spirits Industry experience preferred

Work Location Napa, CA

Essential Duties

• Plays a critical role in driving the digital marketing agenda to grow international e-commerce business and ensures a seamless, on-equity consumer experience
• Ensures the brand visuals and voices are accurately communicated across all digital channels including but not limited to social media, digital advertising, SEO, retail marketplaces, and websites and acts as a steward for brand tone with outside agencies and partners
• In coordination with domestic Digital Marketing efforts, owns the strategy, communication and delivery of all social media and digital assets for the International Marketing team’s digital efforts for the International Marketing team’s digital efforts