Temporary Email Marketing Specialist

Movado Group; New York (NY); On-site; USD 46,000 - 54,000; Full time

Job summary

Movado Group is seeking a Temporary Email Marketing Specialist in New York, NY. You will own and optimize the email program, from content creation with creative teams to deployment, testing, and delivering campaigns that drive acquisition, retention, and reactivation.

You will build customer journeys, segment audiences, and analyze performance weekly and monthly, while coordinating with data sciences and CRM teams to improve deliverability and data hygiene.

Qualifications

• 2-3 years in email marketing or similar role.
• Experience with Salesforce Marketing Cloud or Equivalent ESP.
• Light HTML coding ability.
• Experience with audience segmentation and lifecycle programs.

Responsibilities

• Own end-to-end email deployment from content creation to deploy.
• Report weekly and monthly email performance insights.
• Manage consumer database segmentation for targeted campaigns.
• Execute customer journeys (welcome, abandon cart, winback, etc).
• Implement trigger emails (birthdays, etc.) and journeys.
• Collaborate with creative, merchandising and digital teams.
• Ensure CAN-SPAM compliance and data hygiene.
• Monitor deliverability and IP health.

Skills

ESP experience

Salesforce Marketing Cloud

HTML coding

Data segmentation

CRM systems

Campaign analytics

Cross-functional collaboration

Time management

Attention to detail

Tools

Salesforce Marketing Cloud

ExactTarget

Content Builder

CRM systems

Job description

## Temporary Email Marketing SpecialistApply: New York, NY: Full time: Posted Today: JR00003151At Movado Group, we are committed to building the strongest brands in the industry and we are passionate about what we do. Our people are fueled by a creative spirit and a drive for excellence that are reflected in every aspect of our business. We offer the watch industry a compelling strategic vision and track record of sustained growth and we offer our employees unparalleled opportunities for career advancement. We invite you to come share in our success. Our people are the cornerstone of business – we invite you to grow your career with us. Reporting directly to the Sr. Manager, Email and SMS Marketing located in New York City office, the Email Marketing Specialist will have an interest and eagerness to own and lead execution of email marketing to impact customer acquisition, retention, and reactivation strategies to drive the global business forward. The ideal candidate will have experience on one or more ESPs to help establish performance benchmarks for KPIs, champion best practices across the organization, and implement lifecycle program frameworks to support and elevate brand identity and sales performance to support DTC channels. You will be leading the email program ops and execution inclusive of campaign build, audience segmentation, QA and testing as well as owning the program health across deliverability, IP, and program best practices. In addition, this role will work along-side the brand creative teams, merchandising teams, and global digital marketing counterparts. You will be responsible for sharing weekly campaign performance and audience insights, and implementation of best practices to drive the business forward.· Manage the end-to-end delivery of each email deployment, from contentcreation in partnership with creative team, to build, test, approvals, anddeployment· Report email program performance reporting on a weekly basis as well asa monthly trends and insights to provide data driven recommendations forfuture email program deployments· In coordination with Data Sciences team and Manager, assist in managingconsumer database segmentation to be leveraged in targeted emaildeployment strategy· Execution of customer journeys (welcome, Abandon cart, winback, etc) aswell as trigger email program to support abandon cart, birthdays, etc.· Power-user of ESP and full mar comm tech stack, including building emailsin content builder (Salesforce Marketing Cloud)· Help guide email segmentation, targeting, and lead nurture strategies inpartnership with Manager Email Marketing, MGI and Director, DigitalMarketing· Partner with our ESP and internal Technology teams to improve back-endautomation, as well as to launch and optimize customer journeys andtriggers· Ensure compliance with CAN-SPAM regulations and international datacollection policies· Monitor email deliverability, IP health, and maintain data hygiene· 2-3 years experience in a similar role – preferably within fashion oraccessories· Experience managing, creating, and deploying campaigns in SalesforceMarketing Cloud (Exact Target) or similar ESP is required· Experience understanding complex consumer databases andsegmentation is required· Experience working with complex enterprise level CRM systems isrequired· Light HTML coding abilities required· Comfortable working in partnership with multifunctional teams acrosslarge enterprise environment· Prior experience creating weekly/monthly campaign performanceanalysis required· Excellent communication skills and working with cross functional teams· Positive attitude, strong work ethic and the ability to work in a fastpaced, dynamic work environment with tight deadlines· Meticulous attention to detail· Ability to build and maintain relationships· Strong organization and prioritization skills to manage multiple projectssimultaneously· Proactive self-starter with ability to use own initiative The hourly range for this position is $33.65 to $39.46.