Temporary Email Marketing Specialist

US01 Movado Group, Inc.; New York (NY); On-site; USD 46,000 - 54,000; Full time

Job summary

Movado Group, Inc. is seeking an Email Marketing Specialist to own and lead email execution across campaigns that drive customer acquisition, retention, and reactivation.

You will manage campaign builds, segmentation, QA, and deliverability while partnering with creative, merchandising, and global digital marketing teams. The role requires experience with Salesforce Marketing Cloud (Exact Target), light HTML coding, and strong analytical skills to optimize KPIs and program health.

Qualifications

• 2-3 years experience in email marketing or similar role.
• Experience with customer lifecycle programs and journeys.

Responsibilities

• Manage end-to-end email deployment from content creation to deployment.
• Provide weekly performance reports and insights to optimize campaigns.
• Assist in consumer database segmentation for targeted deployments.
• Execute customer journeys (welcome, abandon cart, win-back, etc.).
• Collaborate with brand, merchandising, and global digital marketing teams.

Skills

Campaign analysis

Audience segmentation

Communication skills

Cross-functional collaboration

Tools

Salesforce Marketing Cloud (Exact Target)

HTML coding

Job description

At Movado Group, we are committed to building the strongest brands in the industry and we are passionate about what we do. Our people are fueled by a creative spirit and a drive for excellence that are reflected in every aspect of our business. We offer the watch industry a compelling strategic vision and track record of sustained growth and we offer our employees unparalleled opportunities for career advancement. We invite you to come share in our success. Our people are the cornerstone of business – we invite you to grow your career with us.

Role Overview

Reporting directly to the Sr. Manager, Email and SMS Marketing located in New York City office, the Email Marketing Specialist will have an interest and eagerness to own and lead execution of email marketing to impact customer acquisition, retention, and reactivation strategies to drive the global business forward. The ideal candidate will have experience on one or more ESPs to help establish performance benchmarks for KPIs, champion best practices across the organization, and implement lifecycle program frameworks to support and elevate brand identity and sales performance to support DTC channels.

You will be leading the email program ops and execution inclusive of campaign build, audience segmentation, QA and testing as well as owning the program health across deliverability, IP, and program best practices. In addition, this role will work along-side the brand creative teams, merchandising teams, and global digital marketing counterparts. You will be responsible for sharing weekly campaign performance and audience insights, and implementation of best practices to drive the business forward.

Key Responsibilities

• Manage the end-to-end delivery of each email deployment, from content creation in partnership with creative team, to build, test, approvals, and deployment
• Report email program performance reporting on a weekly basis as well as a monthly trends and insights to provide data driven recommendations for future email program deployments
• In coordination with Data Sciences team and Manager, assist in managing consumer database segmentation to be leveraged in targeted email deployment strategy
• Execution of customer journeys (welcome, Abandon cart, winback, etc) as well as trigger email program to support abandon cart, birthdays, etc.
• Power-user of ESP and full mar comm tech stack, including building emails in content builder (Salesforce Marketing Cloud)
• Help guide email segmentation, targeting, and lead nurture strategies in partnership with Manager Email Marketing, MGI and Director, Digital Marketing
• Partner with our ESP and internal Technology teams to improve back-end automation, as well as to launch and optimize customer journeys and triggers
• Ensure compliance with CAN-SPAM regulations and international data collection policies
• Monitor email deliverability, IP health, and maintain data hygiene

Requirements

• 2-3 years experience in a similar role – preferably within fashion or accessories
• Experience managing, creating, and deploying campaigns in Salesforce Marketing Cloud (Exact Target) or similar ESP is required
• Experience understanding complex consumer databases and segmentation is required
• Experience working with complex enterprise level CRM systems is required
• Light HTML coding abilities required
• Comfortable working in partnership with multifunctional teams across large enterprise environment
• Prior experience creating weekly/monthly campaign performance analysis required
• Excellent communication skills and working with cross functional teams
• Positive attitude, strong work ethic and the ability to work in a fast paced, dynamic work environment with tight deadlines
• Meticulous attention to detail
• Ability to build and maintain relationships
• Strong organization and prioritization skills to manage multiple projects simultaneously
• Proactive self-starter with ability to use own initiative

Compensation

The hourly range for this position is $33.65 to $39.46.

Equal Opportunity Employer

Movado Group, Inc. designs, sources, and distributes MOVADO®, MVMT®, OLIVIA BURTON®, EBEL®, CONCORD®, COACH®, TOMMY HILFIGER®, LACOSTE®, SCUDERIA FERRARI®, REBECCA MINKOFF® and URI MINKOFF® watches worldwide, and operates Movado company stores in the United States.

Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.

Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.

Company History

Movado Group was originally created in 1961 as the North American Watch Company. Its founder, Gedalio Grinberg, was a refugee from Cuba who quickly became a legend in the watch industry. Pioneering the luxury watch business, Grinberg gained acclaim through his many widespread accomplishments, including his contribution to building the Piaget brand, the rescue and revitalization of the Movado brand and his efforts to rally Swiss forces during the quartz crisis of the 1970s. Gedalio Grinberg laid the foundation for what has become, under the successful leadership of his son, Efraim Grinberg, a $500+ million watch company. Today, Movado Group is a major player in the watch industry worldwide, offering exciting career opportunities and a strong portfolio of ten widely respected brands: Movado, EBEL, Concord, MVMT, Olivia Burton, Coach Watches, HUGO BOSS Watches, Lacoste Watches, Tommy Hilfiger Watches and Calvin Klein Watches.

As our brands expand globally, our employees continue to enjoy the rich experience of a small company environment, with hands-on involvement and exposure to many different aspects of the business. From Product Development to Supply Chain operations, our employees can learn the inner workings of the industry, while growing within the organization. We currently own and operate over 50 Movado Company Stores that offer exceptional value on products from all our fine watch brands. With strategic locations nationwide, this retail division supports our brand image and increases sales for our company. A successful global corporation, Movado Group employs over 1,100 people worldwide. Our corporate headquarters are in Paramus, New Jersey. We have manufacturing facilities in Switzerland and the Far East, and regional offices in France, Germany, the United Kingdom, China including Hong Kong. We enjoy a strong international presence as a leader in the watch industry. From fashion to luxury, our distinctive and diverse brands offer a wide range of growth opportunities. Join the Movado Group team and work for the best brands in the market, while becoming a part of a world-class organization.