Temporary Email Marketing Specialist

movadogroup; New York (NY); On-site; USD 46,000 - 54,000; Full time

Job summary

Movado Group is seeking an Email Marketing Specialist to own end-to-end email campaigns across global channels. You will craft content with creative teams, deploy emails, and monitor performance to drive customer acquisition and retention.

Ideal candidates have hands-on experience with Salesforce Marketing Cloud, strong segmentation skills, and familiarity with CRM systems. The role involves cross-functional collaboration in a fast-paced environment and adherence to CAN-SPAM and data policies.

Qualifications

• 2-3 years experience in a similar role, preferably fashion/accessories.
• Experience managing campaigns in Salesforce Marketing Cloud (Exact Target) or similar ESP.
• Experience understanding complex consumer databases and segmentation.
• Experience working with complex enterprise CRM systems.

Responsibilities

• Manage end-to-end delivery of each email deployment: content in partnership with creative, build, test, approvals, deployment.
• Report email program performance weekly and monthly trends with data-driven recommendations.
• Assist in managing consumer database segmentation for targeted email deployment strategies.
• Execute customer journeys (welcome, Abandon cart, winback) and triggers (birthdays, etc.).
• Be a power-user of ESP and mar/comm tech stack, building emails in Content Builder (Salesforce Marketing Cloud).
• Guide segmentation, targeting, and lead nurture with cross-functional teams and managers.
• Partner with ESP and Technology teams to improve back-end automation and launch customer journeys.
• Ensure CAN-SPAM compliance and international data collection policies.
• Monitor deliverability, IP health, and data hygiene.

Skills

Salesforce Marketing Cloud

Data segmentation

HTML coding

CRM systems

Team collaboration

Tools

Content Builder

Job description

At Movado Group, we are committed to building the strongest brands in the industry and we are passionate about what we do. Our people are fueled by a creative spirit and a drive for excellence that are reflected in every aspect of our business. We offer the watch industry a compelling strategic vision and track record of sustained growth and we offer our employees unparalleled opportunities for career advancement. We invite you to come share in our success. Our people are the cornerstone of business - we invite you to grow your career with us.

Reporting directly to the Sr. Manager, Email and SMS Marketing located in New York City office, the Email Marketing Specialist will have an interest and eagerness to own and lead execution of email marketing to impact customer acquisition, retention, and reactivation strategies to drive the global business forward.

The ideal candidate will have experience on one or more ESPs to help establish performance benchmarks for KPIs, champion best practices across the organization, and implement lifecycle program frameworks to support and elevate brand identity and sales performance to support DTC channels.

Responsibilities

• Manage the end-to-end delivery of each email deployment, from content creation in partnership with creative team, to build, test, approvals, and deployment
• Report email program performance reporting on a weekly basis as well as a monthly trends and insights to provide data driven recommendations for future email program deployments
• In coordination with Data Sciences team and Manager, assist in managing consumer database segmentation to be leveraged in targeted email deployment strategy
• Execution of customer journeys (welcome, Abandon cart, winback, etc) as well as trigger email program to support abandon cart, birthdays, etc.
• Power-user of ESP and full mar comm tech stack, including building emails in content builder (Salesforce Marketing Cloud)
• Help guide email segmentation, targeting, and lead nurture strategies in partnership with Manager Email Marketing, MGI and Director, Digital Marketing
• Partner with our ESP and internal Technology teams to improve back-end automation, as well as to launch and optimize customer journeys and triggers
• Ensure compliance with CAN-SPAM regulations and international data collection policies
• Monitor email deliverability, IP health, and maintain data hygiene

Requirements

• 2-3 years experience in a similar role - preferably within fashion or accessories
• Experience managing, creating, and deploying campaigns in Salesforce Marketing Cloud (Exact Target) or similar ESP is required
• Experience understanding complex consumer databases and segmentation is required
• Experience working with complex enterprise level CRM systems is required
• Light HTML coding abilities required
• Comfortable working in partnership with multifunctional teams across large enterprise environment
• Prior experience creating weekly/monthly campaign performance analysis required
• Excellent communication skills and working with cross functional teams
• Positive attitude, strong work ethic and the ability to work in a fast paced, dynamic work environment with tight deadlines
• Meticulous attention to detail
• Ability to build and maintain relationships
• Strong organization and prioritization skills to manage multiple projects simultaneously
• Proactive self-starter with ability to use own initiative

Salary

The hourly range for this position is $33.65 to $39.46.

Agency Policy

DIRECT APPLICANTS ONLY - NO AGENCIES

Company Description

Movado Group, Inc. designs, sources, and distributes MOVADO®, MVMT®, OLIVIA BURTON®, EBEL®, CONCORD®, COACH®, TOMMY HILFIGER®, HUGO BOSS®, LACOSTE®, SCUDERIA FERRARI®, REBECCA MINKOFF® and URI MINKOFF® watches worldwide, and operates Movado company stores in the United States.

Equal Opportunity Statement

Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.

Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.