Television Sales Account Executive

Nexstar Media; Chicopee (MA); On-site; USD 54,000 - 66,000; Full time

Job summary

Nexstar Media is seeking a Sales Account Executive in the Chicopee, MA area to grow advertising revenue through agency outreach, new prospecting, and building strong client relationships. You will present compelling TV advertising solutions, negotiate rates, and coordinate schedules with station staff to deliver effective campaigns.

The role emphasizes strategic selling, account management, and meeting revenue goals.

Qualifications

• Bachelor's degree in Marketing, Advertising or Mass Communications, or related field, or equivalent experience.
• Minimum one year's sales experience, preferably in media.
• Valid driver's license with acceptable driving record.
• Experience achieving long-range objectives and implementing strategies to achieve them.
• Proficiency with computers, telephones, copiers, scanners and other office equipment.

Responsibilities

• Generates advertising revenue by calling on agencies, cold-calling prospects and convincing clients of TV advertising benefits.
• Prepares and delivers sales presentations to clients.
• Explains advertising options and rates and how they promote products/services most effectively.
• Develops advertising schedules with clients and station personnel.
• Maintains and develops assigned accounts and builds new ones.

Skills

Sales experience

Strategic selling

Office tech

Computer skills

Driver's license

Education

Bachelor's degree in Marketing, Advertising or Mass Communications

Job description

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising. Implements strategies to consistently grow revenue and exceed revenue goals. Establishes credible relationships with local business community. Makes sales calls on existing and prospective clients. Maintains assigned accounts and develops new accounts. Prepares and delivers sales presentations to clients. Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible. Provides clients with information regarding rates for advertising placement in all media. Develops advertising schedules with clients and station personnel responsible for placing advertising into station media. Works with clients and station personnel to develop advertisements. Performs other duties as assigned.

Requirements & Skills

• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year's experience in sales, preferably in the media field.
• Valid driver's license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.

Starting with $60,000 annualized guarantee