Account Executive, Sales

Nexstar Media; Augusta (GA); On-site; USD 50,000 - 70,000; Full time

Job summary

Nexstar Media in Augusta, GA seeks a Sales Account Executive to drive television advertising revenue by calling on agencies and prospects, presenting compelling campaigns, and building lasting client relationships.

You will advise on ad placements, explain rate options, and coordinate with station staff to implement campaigns. A strong track record in media sales and a valid driver’s license are preferred.

Qualifications

• Bachelor's degree in Marketing, Advertising or Mass Communications or equivalent experience.
• At least 1 year of sales experience, ideally in media.
• Valid driver's license with clean driving record.
• Proven ability to achieve long-range objectives via strategic actions.
• Proficient with standard office technology and software.

Responsibilities

• Call on established agencies and cold-call new prospects to generate revenue.
• Grow revenue and consistently exceed revenue goals.
• Establish credible relationships with the local business community.
• Make sales calls on existing and prospective clients.
• Maintain accounts and develop new ones.
• Prepare and deliver sales presentations to clients.
• Explain advertising options and their effectiveness for clients.
• Provide rate information for advertising placements across media.
• Develop advertising schedules with clients and station personnel.
• Work with clients and staff to develop ads.

Skills

Sales experience

Driver's license

Strategic selling

Tech proficiency

Education

Bachelor's degree in Marketing, Advertising or Mass Communications, or equivalent

Job description

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

Implements strategies to consistently grow revenue and exceed revenue goals.

Establishes credible relationships with local business community.

Makes sales calls on existing and prospective clients.

Maintains assigned accounts and develops new accounts.

Prepares and delivers sales presentations to clients.

Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.

Provides clients with information regarding rates for advertising placement in all media.

Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.

Works with clients and station personnel to develop advertisements.

Performs other duties as assigned.

Requirements & Skills :

• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.


• Minimum one year's experience in sales, preferably in the media field.


• Valid driver's license with an acceptable driving record.


• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.


• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.