Account Executive

Nexstar Media Group, Inc.; Baton Rouge (LA); On-site; USD 60,000 - 90,000; Full time

Job summary

Nexstar Media Group, Inc. in Baton Rouge seeks a Sales Account Executive to drive local TV advertising revenue by building relationships with agencies and direct clients. You will present compelling value, develop schedules, and close deals through strategic outreach.

Responsibilities include growing revenue, managing accounts, delivering presentations, and collaborating with station teams to optimize campaigns. A marketing background and proven sales ability are preferred.

Qualifications

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or related field.
• Minimum one year’s experience in sales, preferably in media.
• Valid driver’s license with acceptable driving record.

Responsibilities

• Generates advertising revenue by calling on agencies, cold-calling prospects and convincing clients of TV advertising benefits.
• Implements strategies to grow revenue and exceed goals.
• Establishes relationships with the local business community.
• Makes sales calls on existing and prospective clients.
• Maintains accounts and develops new ones.
• Prepares and delivers sales presentations to clients.
• Explains how advertising will promote products or services.
• Provides rate information for advertising placement across media.
• Develops advertising schedules with clients and station personnel.
• Works with clients and staff to develop advertisements.
• Performs other duties as assigned.

Skills

Bachelor's degree

Sales experience

Valid driver's license

Strategic objective achievement

Office equipment proficiency

Education

Bachelor’s degree in Marketing, Advertising or Mass Communications

Job description

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Requirements & Skills:

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year’s experience in sales, preferably in the media field.
• Valid driver’s license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.