Television Multi-Platform Sales Account Executive

NAB Leadership Foundation; Chicopee (MA); On-site; USD 54,000 - 66,000; Full time

Job summary

The NAB Leadership Foundation in Chicopee, MA is seeking a Sales Account Executive to generate advertising revenue by calling on agencies, pursuing new prospects, and selling television advertising. The role focuses on growing revenue, building relationships in the local business community, presenting to clients, and coordinating advertising schedules with station personnel.

It requires a marketing/advertising degree and at least one year of sales experience, plus a valid driver's license.

Qualifications

• Minimum one year's sales experience in the media field.
• Bachelor's degree or equivalent combination of education and work experience.

Responsibilities

• Generate advertising revenue by calling on agencies and prospects.
• Grow revenue and exceed goals.
• Establish relationships with the local business community.
• Make sales calls on existing and prospective clients.
• Prepare and deliver sales presentations to clients.
• Explain advertising rates and benefits for all media.
• Develop advertising schedules with clients and station personnel.
• Collaborate with clients and station staff to develop advertisements.
• Perform other duties as assigned.

Skills

Sales experience

Revenue goals

Relationship building

Presentation skills

Prospecting

Education

Bachelor's degree in Marketing, Advertising or Mass Communications

Job description

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Requirements & Skills :

• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year's experience in sales, preferably in the media field.
• Valid driver's license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.
• Starting with $60,000 annualized guarantee